Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
Madeline McIntosh argued that the publishing industry extends far beyond its biggest players, and that the government has focused on a tiny sliver of deals. Continue reading at The New York Times
[ The New York Times | 2022-08-15 22:30:20 UTC ]
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Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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The audiobook has made the move to center stage in a digital publishing world, writes ‘PW’ audio correspondent Shannon Maughan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News
[ ABC News | 2022-04-14 21:27:45 UTC ]
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The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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Bloomsbury has acquired California-based academic publisher ABC-CLIO in a $22.9m (£17.3m) deal, expanding its academic and digital publishing presence in North America. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 16:09:02 UTC ]
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Personnel changes at the top of some of religion publishing's biggest players were among the most significant shifts to take place in the industry over the past year, as told through PW’s coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-08 05:00:00 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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'Gone Girl' author Gillian Flynn and screenwriter/producer Lena Waithe have agreed to work on their own imprints for former Crown publisher Molly Stern's new Zando publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times
[ The New York Times | 2020-12-18 10:00:29 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Two major forces in US Christian publishing have entered a two-year partnership to extend their respective reach across their consumer bases. The post HarperCollins Christian Publishing Partners With Urban Ministries Incorporated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:04:42 UTC ]
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Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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