AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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Hot deal for Myriad

Myriad has signed a third novel by Isabel Ashdown, the author of Glasshopper, the winner of the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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Thalia parent to sell in €1.5bn deal

One of Germany’s largest retail groups is changing ownership in a deal that is anxiously... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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New Alderson plus film deal for S&S

Simon & Schuster has signed two more books from YA author Sarah Alderson, also announcing... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film deal #simon schuster

'Truly global' book data on its way

A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Sophie McKenzie signs six-figure deal with S&S

Sophie McKenzie has signed world rights for two teen novels with Simon & Schuster in a six-... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sophie mckenzie #teen novels #simon schuster

Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office

First foreign deal for Route

Kein & Aber has signed German language rights in Rites by Sophie Coulombeau, the winner of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kein aber

Sports Illustrated Relaunches Mobile Site

Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
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Debut from L,B's Hodgson among pre-Fair deals

A first novel from Little, Brown¹s editor-in-chief Antonia Hodgson is among the hot deals... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-fair deals

Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line

Google, Association of American Publishers strike deal over book digitization

The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget

[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online giant #online library #digital copy #pearson education #simon schuster

Pan Mac gets Obsessed after six-figure deal

Pan Macmillan has signed a non-fiction title about the nature of obsession for a significant six-... Continue reading at The Bookseller

[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #six-figure deal #pan macmillan #non-fiction title

Double deal for Aurum

Aurum Press has won a five-way auction for a non-fiction title about the Golden Age of... Continue reading at The Bookseller

[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aurum press #non-fiction title #golden age

Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million

Implementation of EC price-fixing deals 'could take months'

The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Square Peg signs The Vagenda in six-figure deal

Square Peg has fought off twelve other publishers to acquire a book in a six-figure deal by the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #square peg

Mobile commerce site from Blackwell’s

Blackwell’s bookshops has launched an M-Commerce site, giving its student market the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph