AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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J.F. Powers' 'Suitable Accommodations' is a peek at his life

Writer J.F. Powers ('Morte D'Urban') inspired a small but loyal following. This collection of letters sheds light on a peripatetic family life. Back in 2000, when John Updike assembled "The Best American Short Stories of the Century," he included "Death of a Favorite," by J.F. Powers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-16 00:00:00 UTC ]
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Movie 'How I Live Now,' based on a YA novel set during World War III, gets a trailer

'How I Live Now' is being adapted into a film starring 'The Host' actress Saoirse Ronan. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
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AOL to cut 500 jobs at Patch

AOL Inc. is eliminating about 500 positions at its struggling Patch local-news business, or close to half of the division’s more than 1,000 employees, according to a person with knowledge of the decision.About 350 people will lose their jobs today, and roughly 150 will be asked to stay for 60... Continue reading at Crains New York

[ Crains New York | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio recording #top executive #$35 million #$126 million


More Print News Subscribers Plan To Cancel Subs, Uptick In Mobile Consumption

It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile consumption #magazine publishers #print circulation


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Interactive Books!? Hunger Games Camp, Audiobook Powered Vibrator

The idea of interactive books is being taken to a new level with the new Hunger Games Summer Camp and a vibrator that wirelessly syncs to erotic audiobooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive books #erotic audiobooks


Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week

[ Media Week | 2013-08-14 00:00:00 UTC ]
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Facebook Mobile App Hooks Up With OpenTable

Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #monday announced #mobile device


Distribution: Packt and O'Reilly Sign Deal

O'Reilly Media has signed an agreement with global publisher Packt Publishing to distribute Packt's 1,200 ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reilly media


AOL agrees to buy Adap.tv for $405M

AOL Inc. agreed to buy Adap.tv for about $405 million, gaining online video advertising technology used by the world's largest brands and agencies.The price includes about $322 million in cash and $83 million in AOL common stock, subject to certain adjustments. Adap.tv will operate independently... Continue reading at Crains New York

[ Crains New York | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #falling short


Distribution: Midpoint Trade Signs Deal with Atomic Fez

Midpoint Trade Books has signed a distribution deal with Atomic Fez Publishing, a Vancouver-based publisher of genre-crossing fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution deal


DOJ Calls for Apple to End Book Deals, Link to Rival Bookstores

The Department of Justice and 33 state attorneys general on Friday called for an array of sanctions that they claim will "reset competition to the conditions that existed before the conspiracy." Continue reading at AllThingsD

[ AllThingsD | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #doj calls


DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget

[ Engadget | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #punitive intrusion #potential harm #ten years


Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts


Study: Sharing Twice as Likely to Happen on Mobile Devices than Desktops

A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted #sharing content #mobile devices #share content


Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #source link #distribution platform #mobile games #pilot program #provide feedback #analytics tools


Facebook sends friend request to mobile game developers

Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews

[ Betanews | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tumultuous relationship #big fan


Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas


The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign