AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 07/10/2011 - 11:05 The literary agent Ben Mason has been hired by the father of the murdered English student Meredith Kercher to represent him in a potential book deal. A proposal by John Kercher is expected to go to publishers on Monday (10th... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:12 Hot Key Books, Sarah Odedina's new children's publishing company, has hired two publishers from Hodder to its editorial team. Emily Thomas and Sara O'Connor, previously Hodder YA fiction publisher and senior editorial... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 22/09/2011 - 08:47 Sophie Rochester, founder of digital site the Literary Platform, has been hired by Pan Macmillan in a web consultancy role. She will work until early 2012 on collating, developing and curating content for the publisher's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 30/08/2011 - 09:00 Quercus has appointed a new finance director and reshuffled its board of directors. Paul Lenton, a chartered accountant who last worked on establishing a new London operation for US advertising agency Creature London, will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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In an early teaser video for AOLs new digital magazine, the project's lead director puckishly called it the app for when you crap. But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at AdWeek
[ AdWeek | 2011-08-02 00:00:00 UTC ]
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To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Adweek: You left Google after its IPO in 2005. Why publish your book [Im Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 21/07/2011 - 13:31 Pan Macmillan has secured world rights to a second book from the computer entrepreneur Lord Alan Sugar, and has used his 840,000 Twitter followers to help choose the front cover. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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The Huffington Post Media Group, AOL's fast-moving content unit, is launching a celebrity site called HuffPost Celebrity today, as well as another called HuffPost Culture. HuffPost Celebrity, which ate AOL's former celeb-focused site Popeater, is in a very crowded arena online, with competitors... Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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With the global economy still struggling to get on a solid footing in 2010, the worlds largest publishers had a mixed performance in the year, although the majority of companies managed to post sales gains in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Oakland-based book publicist Lorna Garano has opened an eponymous speakers bureau with business partner Peter Handel, who also has a track record in public relations for Bay Area authors and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 17/06/2011 - 14:40 The world's largest publishers have begun growing again after weathering the global recession over the past three years, with Pearson once again emerging as top dog. According to the annual ranking of global publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:19 Vintage has appointed two new members of staff, recruiting Victoria Murray-Browne as editor at Vintage Books, and Kate Watson as press officer at Vintage Publishing. Murray-Browne has moved into the former role of Frances... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 23/05/2011 - 09:54 Amazon.com has hired publishing big hitter Laurence Kirshbaum to run its New York Publishing office. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 20/05/2011 - 07:10 Cornerstone has appointed Hodder deputy publisher Jocasta Hamilton as Hutchinson publishing director. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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