AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social data firm during the last 20 months. Kline has an interesting, two-decade resume, including founder of social networking book club Sisterwoman and marketing exec for the NBA's Washington Wizards. But it was her breadth of b-to-b sales experience—global marketing lead for companies like Unicast and Brand Affinity Technologies—that seemed to land her the new gig. Kline will start in January, filling the Advertising.com Group's first-ever global cmo role. "Her experience in brand management, marketing and advertising for technology-focused organizations makes her a perfect fit for this role," said Ned Brody, Advertising.com Group CEO, said in a statement. "As the group has grown, the need for a dedicated leader focused on marketing our broad range of solutions across display, video and mobile has become paramount." It seems that AOL CEO Tim Armstrong is wasting no time executing his vision of restructuring and focusing marketing operations for the myriad of individual brands under the AOL umbrella. The news of Kline's hire comes only a little over a week after AOL CMO Jolie Hunt's departure which, according to a some reports, might have been the result of internal disagreements. Continue reading at 'AdWeek'
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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In December 2010, China Education Publishing & Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century, including Marcel Proust, Albert Camus, Jean-Paul Sartre, and 2008 Nobel laureate Jean-Marie Gustave Le Clézio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. It publishes both print and electronic media in more than 80 countries, and serves educational, professional, and general readership markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Despite concerns about consolidation among publishing houses, sales of the top 10 companies accounted for 55% of revenue of the 50 publishers that are on the list for both 2012 and 2011, down from 57% in 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Bertelsmann is an international media company with divisions in broadcasting (RTL Group), print and digital trade publishing (Random House), magazine publishing (Gruner + Jahr), outsourcing services (Arvato), and printing (Be Printers). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain strong. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company's programmatic ad... Continue reading at AdWeek
[ AdWeek | 2013-07-19 00:00:00 UTC ]
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The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond its existing publishing business to achieve sustainable growth in film and software (which includes websites and mobile sites), and by developing business overseas with an emphasis on Asia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Cambridge University Press publishes 45,000 peer-reviewed academic research and professional-development titles, 300 research journals, school-level education, English-language teaching aids, and bibles under three main publishing groups: Academic, Cambridge English, and Education. The Press has... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Hachette Livre (Lagardère Publishing) is a leading publisher in three key languages: French, Spanish and English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The Belgium-French group Média Participations is the largest publisher of comic books in Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Informa is a professional information provider, with a focus on academic and professional publishing, and informational events. Informa has 150 offices in 40 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Houghton Mifflin Harcourt is one of the world’s largest providers of educational products and solutions for pre-K–12 learning, with a 40% global market share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Bungei Shunjū Ltd. was established in 1923 by the best selling writer Kan Kikuchi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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HarperCollins is a subsidiary of News Corporation, a diversified global media company with operations in cable network programming, film, television, direct broadcast satellite television, and publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The Mondadori Group is the leading book and magazine publisher in Italy, with a market share of 27.6% (against 26.5% in 2011). The company's publishing houses include Edizioni Mondadori, Einaudi, Piemme, and Sperling & Kupfer. Its magazine titles include Panorama and Donna moderna. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Following the completion of the merger between Penguin and Random House, CEO Markus Dohle announces the global senior executive team for the new Penguin Random House, which now controls around 25% of the trade book market in the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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