In an early teaser video for AOLs new digital magazine, the project's lead director puckishly called it the app for when you crap. But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere else you use your iPad. Like digital magazine apps Flipboard, Zite, and SkyGrid, the free app pulls in content from across the Web and presents it in a personalized, streamlined and easy-to-navigate format. But Editions includes a couple of key differences: It doesnt provide news in real-timeit only delivers one edition a dayand its not a bottomless pit of content. Just like the real, printed deal, AOLs new digital magazine offers only a finite number of pages so that users can get the satisfaction of reading it the whole way through. We want this to be a guilt-free experience, said AOLs Senior Director of Mobile Sol Lipman. Less is more. When launched, the app lets users personalize the cover and sign in with their social media of choice (although they have the option to skip this step). They also have the option to select and deselect sections (sports, tech, cooking, etc.), although the app comes pre-populated with content that users can refine as they read. As they start flipping through the pages inside, they can check out the local weather, a calendar that pulls events from the iPad (and includes Facebook-generated birthdays) and a table of contents. Similar to... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-02 00:00:00 UTC ]
News tagged with:
#feature set
#ad strategy
Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
#google news
Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget
[ Engadget | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company announced
#txt file
#publishers worldwide
#free service
#german law
#search engines
News Corp. (NWSA)’s publishing spinoff began trading today at a market value of about $9.1 billion, one-seventh the size of the entertainment side of the media empire, underscoring the business’s growth challenges. The &ldqu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media empire
As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish news
#print magazine
#stay afloat
#las vegas
#seed funding
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing community
#long run
#online services
#user experience
The incoming boss of News Corporation's publishing business believes there are reasons to be optimistic about the print industry as its newspapers are reshaped for the digital age. Robert Thomson, who will head the 'new News Corp' once ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print industry
#news corporation
#digital age
#robert thomson
News Corporation's board of directors has approved the plans to separate its cable and broadcasting networks from its troubled publishing businesses, paving the way for it to take place on 28 June. Continue reading at Media Week
[ Media Week | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news corporation
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high-water mark
#david rittenhouse
#neo@ogilvy
#active users
News Corp announces it will officially split its publishing and entertainment businesses on 28 June, two years after the UK phone-hacking scandal involving the News of the World. Continue reading at BBC News
[ BBC News | 2013-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#entertainment businesses
With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg news
The British Supreme Court has decided partially in favour of news-clipping service Meltwater in its long-running dispute with UK newspaper publishers, who accused Meltwater of distributing excerpts of stories online without paying any licensing fees. Continue reading at Stuff
[ Stuff | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing fees
Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at AdWeek
[ AdWeek | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#demand-side platform
#fantastic success
#media sales
#demand sources
#customer base
The response of people to the sad news concerning Iain Banks, who announced he has terminal cancer, makes us realize how the book trade is like a huge, extended family. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sad news
#iain banks
#terminal cancer
#book trade
#extended family
E-book sales had a major impact on all of the major trade publishers' 2012 performance, with Random House coming out the biggest winner thanks to the success of the 50 Shades trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book sales
#major impact
#biggest winner
Foreign Affairs will cover topics like crises in the Middle East, arms treaties and international law--and now they're writing about Game of Thrones. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle east
Barnes & Noble may have saved most of the limelight today for in-app purchasing on Nook hardware, but it's not leaving other platforms by the wayside. Its Nook 3.4 update for iOS focuses heavily on visuals, with new support for both Nook Comics as well as "HD" magazines on Retina... Continue reading at Engadget
[ Engadget | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#in-app purchasing
#app store
Rupert Murdoch's News Corp will start its largely print-based publishing company with no debt and $2.5 billion in cash when it completes the spinoff. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
Rupert Murdoch's News Corp will start its new life as a mainly-publishing company with no debt and $2.6bn (£1.7bn) in cash when it is spun off. Continue reading at BBC News
[ BBC News | 2013-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
News Corp.'s soon-to-be publishing company will begin life with no debt and about $2.6 billion in cash -- illustrating the parent company's attempt to provide the new entity with solid financials and money for acquisitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing firm