AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere else you use your iPad. Like digital magazine apps Flipboard, Zite, and SkyGrid, the free app pulls in content from across the Web and presents it in a personalized, streamlined and easy-to-navigate format. But Editions includes a couple of key differences: It doesn’t provide news in real-time–it only delivers one edition a day–and it’s not a bottomless pit of content. Just like the real, printed deal, AOL’s new digital magazine offers only a finite number of pages so that users can get the satisfaction of reading it the whole way through. “We want this to be a guilt-free experience,” said AOL’s Senior Director of Mobile Sol Lipman. “Less is more.” When launched, the app lets users personalize the cover and sign in with their social media of choice (although they have the option to skip this step). They also have the option to select and deselect sections (sports, tech, cooking, etc.), although the app comes pre-populated with content that users can refine as they read. As they start flipping through the pages inside, they can check out the local weather, a calendar that pulls events from the iPad (and includes Facebook-generated birthdays) and a table of contents. Similar to... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-02 00:00:00 UTC ]
News tagged with: #feature set #ad strategy

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Redmayne extols News Corp collaboration

HarperCollins' forthcoming move to London Bridge will mean a greater level of collaboration... Continue reading at The Bookseller

[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Dakota News Distribution Exands Into Minnesota

Dakota News, which distributes magazines and popular titles to mass market outlets in parts of the Midwest, is expanding into Minnesota since Gopher News recently went out of business after 112 years servicing Minnesota accounts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Four iPad Stats Every Publisher Should Know

In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all digital advertising growth in 2013. And the mobile pie is expected to grow by another $5 billion in 2014.For publishers looking to capitalize... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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News Briefs: Week of January 6, 2014

Authors Guild Appeals Google Decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Scholastic News’ “8 Coolest Kids of 2013″

The editors of Scholastic News featured the "8 Coolest Kids We Met in 2013," a roundup of the most inspiring, courageous, and innovative kids featured in the magazines this year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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Holiday Catalogs Data and Top 15 Cities, Per Popular iPad App

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the concept died on the proverbial vine. With the massive proliferation of tablets, however, the... Continue reading at AdWeek

[ AdWeek | 2013-12-20 00:00:00 UTC ]
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Knewton Raises $51M for Personalized Learning

Education technology startup Knewton, which makes tools that adapt to each student's learning style, has raised $51 million led by Atomico, along with GSV Capital and existing investors Accel Partners, Bessemer Venture Partners, First Round Capital, FirstMark Capital and Founders Fund. This... Continue reading at AllThingsD

[ AllThingsD | 2013-12-20 00:00:00 UTC ]
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News Corp buys Storyful for £15m

Social news agency distributes video and user-generated content to news organisations such as the BBC and ITNNews Corp has bought Dublin-based social news agency Storyful for €18m (£15m).Rupert Murdoch's global publishing business said Storyful would remain a stand-alone operation that would... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
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News UK sings its way into a new era, and a new home, at carol concert

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[ The Guardian | 2013-12-17 00:00:00 UTC ]
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Guardian News & Media appoints David Pemsel as deputy chief executive

Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Did Newsstand Sales Affect Time's Choice for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age

[ Advertising Age | 2013-12-12 00:00:00 UTC ]
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Bloomberg News Pays Reporters More If Their Stories Move Markets

Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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Did sales affect Time's pick for Person of the Year?

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[ Crains New York | 2013-12-12 00:00:00 UTC ]
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News Corp. Seeks Buyer for Brooklyn-Based Newspaper Group

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[ Editor & Publisher | 2013-12-11 00:00:00 UTC ]
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Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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News Briefs: Week of December 9, 2013

Swinwood to succeed Hayes at Harlequin and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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News Briefs: Week of November 18, 2013

Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly

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Inquirer/Daily News Publisher Bob Hall Keeps His Job

A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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