In an early teaser video for AOLs new digital magazine, the project's lead director puckishly called it the app for when you crap. But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere else you use your iPad. Like digital magazine apps Flipboard, Zite, and SkyGrid, the free app pulls in content from across the Web and presents it in a personalized, streamlined and easy-to-navigate format. But Editions includes a couple of key differences: It doesnt provide news in real-timeit only delivers one edition a dayand its not a bottomless pit of content. Just like the real, printed deal, AOLs new digital magazine offers only a finite number of pages so that users can get the satisfaction of reading it the whole way through. We want this to be a guilt-free experience, said AOLs Senior Director of Mobile Sol Lipman. Less is more. When launched, the app lets users personalize the cover and sign in with their social media of choice (although they have the option to skip this step). They also have the option to select and deselect sections (sports, tech, cooking, etc.), although the app comes pre-populated with content that users can refine as they read. As they start flipping through the pages inside, they can check out the local weather, a calendar that pulls events from the iPad (and includes Facebook-generated birthdays) and a table of contents. Similar to... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-02 00:00:00 UTC ]
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It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every... Continue reading at AdWeek
[ AdWeek | 2015-06-12 00:00:00 UTC ]
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Female authors replace male pastors on Christian publishers' lists; a grant to an LGBT group--at Wheaton College? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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Pelican donates book proceeds to Food for the Poor; seven Selah Awards for Baker; nominations open for CSPA and Illumination Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
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At its Worldwide Developers Conference on Monday, Apple announced the News app, the latest example of a platform trying to improve the mobile news reading experience and get publishers to distribute their news directly on apps. News invites comparisons with Facebook’s Instant Articles, which... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian
[ The Guardian | 2015-06-08 00:00:00 UTC ]
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AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age
[ Advertising Age | 2015-05-29 00:00:00 UTC ]
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The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
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John M. Templeton Jr. dies; Thomas Merton remembered; the legacy of Richard John Neuhaus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Ann Voskamp raises funds for Ramadi refugees; IVP author will head Duke's Center for Reconciliation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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As news organisations sign up to publish straight to Facebook with Instant Articles, Trinity Mirror’s decision to cull new formats teams shows how social media is changing publishers’ priorities Asked what are my favourite pieces of digital journalism to emerge from newsrooms over the past few... Continue reading at The Guardian
[ The Guardian | 2015-05-17 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Lee Child achieves a personal best this week as his latest thriller tops the Official UK Top 50 for a third consecutive week. The paperback edition of Personal (Bantam) sold 22,680 copies in the seven days ending 9th May and marks the first time a Jack Reacher thriller has spent more than a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
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The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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New initiative, which also involves BuzzFeed and the New York Times, speeds the process of loading news articles on the social networkBBC News and the Guardian are the first UK media companies to sign up to a new Facebook initiative that will transform the way users read news articles.Facebook... Continue reading at The Guardian
[ The Guardian | 2015-05-13 00:00:00 UTC ]
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Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing p ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
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