AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere else you use your iPad. Like digital magazine apps Flipboard, Zite, and SkyGrid, the free app pulls in content from across the Web and presents it in a personalized, streamlined and easy-to-navigate format. But Editions includes a couple of key differences: It doesn’t provide news in real-time–it only delivers one edition a day–and it’s not a bottomless pit of content. Just like the real, printed deal, AOL’s new digital magazine offers only a finite number of pages so that users can get the satisfaction of reading it the whole way through. “We want this to be a guilt-free experience,” said AOL’s Senior Director of Mobile Sol Lipman. “Less is more.” When launched, the app lets users personalize the cover and sign in with their social media of choice (although they have the option to skip this step). They also have the option to select and deselect sections (sports, tech, cooking, etc.), although the app comes pre-populated with content that users can refine as they read. As they start flipping through the pages inside, they can check out the local weather, a calendar that pulls events from the iPad (and includes Facebook-generated birthdays) and a table of contents. Similar to... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-02 00:00:00 UTC ]
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The Roundup: Spirituality and Religion Publishing News from Around the Web, April 8, 2015

Reporter corners Deepak Chopra; pollsters release new data on unbelievers and the unchurched. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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Facebook Claims Newsfeed Dip for News Sites Was a Mere 'Bug'

Facebook giveth traffic. Hath Facebook taken it away?   The social network said on Tuesday afternoon that it had given news publishers underwhelming data reports about how many people see posts on its NewsFeed. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
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Short Takes: News on Spirituality and Religion Publishing, March 25, 2015

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[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Millennial News Site Mic Premieres First Video Series in 2015 Push

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[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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Facebook May Host News Sites’ Content

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[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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Facebook, news outlets in talks about hosting articles on the social networking site

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[ PC World | 2015-03-24 00:00:00 UTC ]
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Google Change Allows Company Statements to Top News Searches

(Reuters) - A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses.   The measure may cost news publishers web traffic a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-13 00:00:00 UTC ]
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How fake news goes viral, and why it will happen less

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Wattpad Delivers Erotic Romance via New App

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Short Takes: Spirituality and Religion News Briefs, February 25, 2015

Author and wife featured on radio special about finding love when disabled; awards and honors. Continue reading at Publishers Weekly

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[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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Flipboard Is Your Personal Magazine

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[ Folio Magazine | 2015-02-20 00:00:00 UTC ]
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