A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to premium publishers is free of bots risk losing large amounts to intentional or unintentional bot fraud," the report stated.The finding -- perhaps the most startling in the study, which revealed advertisers will waste $6.3 billion dollars on ad fraud in 2015 -- demonstrates that ad fraud is not limited to the bare bones websites which are often exposed in fraud operations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Publishing, including books, newspapers and magazines, could see a £7bn fall in revenue and 51,000 jobs axed due to Covid-19's effect on bookshop closures and print sales, a report claims. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 06:06:17 UTC ]
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The Daily Beast reported that Mary Trump will also say that she was a source of The New York Times’s coverage of the president’s tax returns. The Times declined to comment on the claim. Continue reading at The New York Times
[ The New York Times | 2020-06-15 13:27:33 UTC ]
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An Aldus network report predicts cancellations, postponements, and other adjustments to European book fairs in the pandemic could affect 6,500+ exhibitors in 2020. The post Coronavirus Impact: Europe’s Aldus Report Reveals Book Fair Changes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-14 16:20:19 UTC ]
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A first assessment of the Chinese market, January to March, shows physical bookstore sales plunging 60+ percent, printing stalled, supply chain disrupted. The post First Quarter Industry Report: The Coronavirus Hits China’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-05 03:15:53 UTC ]
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A new report championing working class writers has published today (1st May), recommending better funding for “new collaborations” and the “decentralisation of UK publishing”–including asking more literary agents to move outside the capital–to help promote inclusion. Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 13:41:58 UTC ]
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HarperCollins US imprint Dey Street is reportedly publishing a biography of the Duke and Duchess of Sussex, written by two journalists with the couple's co-operation. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 10:29:43 UTC ]
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A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the... Continue reading at Digiday
[ Digiday | 2020-01-07 05:01:49 UTC ]
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Melville House Publishing and Skyhorse Publishing are returning to the public documents well to publish the report pertaining to the impeachment inquiry into President Donald Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-12 05:00:00 UTC ]
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Publishers should be given a waiver on part of the EU’s recently passed Digital Single Market Directive regarding licensing deals for links to their content, a new report recommends. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 04:34:34 UTC ]
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With some softness in educational sectors, the UK industry reports its crucial export sector is holding steady ahead of the potential upheaval of Brexit. The post The UK’s Publishers Association Releases Its 2018 Yearbook Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-26 08:14:13 UTC ]
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Writers say a lack of funding and cuts to libraries mean children from disadvantaged backgrounds are missing out when it comes to school visits, after a new report shows that independent schools are far more likely to have welcomed an author in the past year than state schools. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 04:33:29 UTC ]
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Special Counsel Robert S. Mueller III’s report on Russian interference in the 2016 U.S. presidential election has become something of a publishing phenomenon, with several book versions of the report flying off bookstore shelves. Now a San Diego publisher is planning to release a version of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-24 19:00:00 UTC ]
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Editor Justin Eisinger says illustrating the controversial report is "the easiest way to get people to actually read it.” Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-21 23:40:17 UTC ]
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As the Industry Committee report on the Canadian Modernization Act arrives, publishing industry players call for speed, with an election looming. The post Canadian Publishing Reacts to New ‘Industry Committee’ Copyright Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-06 02:34:57 UTC ]
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No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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#created equal
Woody Allen wrote a memoir, but couldn't find a publisher interested in buying it, the New York Times reports. The film director, who has faced turmoil after the re-emergence of allegations of sexual abuse, had no luck getting publishers interested in a manuscript he had written, according to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-03 00:00:00 UTC ]
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Many publishers have reported growth in non-traditional retail for book sales, with top sellers including self-care and gardening. Continue reading at The Bookseller
[ The Bookseller | 2019-04-24 00:00:00 UTC ]
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Hachette has published an Ethnicity Pay Gap report, one of only a handful of UK companies to do so. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Less than 2% of authors and illustrators being published in the UK are British people of colour, new BookTrust research has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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