A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to premium publishers is free of bots risk losing large amounts to intentional or unintentional bot fraud," the report stated.The finding -- perhaps the most startling in the study, which revealed advertisers will waste $6.3 billion dollars on ad fraud in 2015 -- demonstrates that ad fraud is not limited to the bare bones websites which are often exposed in fraud operations. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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The company behind the “Rebel Girls” series is already planning a second print run for book two, due for release next week, following “unprecedented demand” for the title, a spokesperson has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Nine out of 10 secondary schools in England are making cuts to their provision of creative subjects, according to a BBC survey. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Newly-established publisher Fairlight Books has revealed the first of its new titles for 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-01-20 00:00:00 UTC ]
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US publishers' trade book sales were flat for the first seven months of 2017, according to statistics released by the Association of the American Publishers (AAP). Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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'It would make larger parts of the research cycle open to self-correction,' says the Digital Science report's author, but so might 'a less drastic change.' The post Digital Science Scholarly Publishing Blockchain Report: ‘Important To Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-28 00:00:00 UTC ]
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European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-23 00:00:00 UTC ]
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In a sector that has struggled elsewhere, figures for 60 of the smallest players in the UK industry show sales up 79% in the last yearIndependent publishers have unleashed a boom in sales, according to new research. Latest figures from Inpress, which works with 60 of the smallest players in the... Continue reading at The Guardian
[ The Guardian | 2017-11-20 00:00:00 UTC ]
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In opening the Sharjah International Book Fair professional program, IPA president Michiel Kolman cites freedom of expression in 'a world of fake news.' The post IPA’s Chief Calls on Publishers To Be ‘Stewards of Truth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-30 00:00:00 UTC ]
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Bricks-and-mortar booksellers have an extra weapon in their arsenal when it comes to persuading the UK government of the importance of addressing the “unfair” playing field on which they and rival online retailer Amazon operate, after a report released today by the Centre for Economics &... Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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A report from the Italian Publishers Association names low readership as its 'problem of problems' and vows to address the country's shrinking readership. The post Italian Publishers’ Report at Frankfurt Book Fair: Focus on Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-18 00:00:00 UTC ]
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Exclusive research by the Guardian uncovers consistent reports of women being held back in junior roles, while men rise easily to decision-making rolesIf you want to know whether there is a gender gap in the books world, all you have to do is walk the floor of any major publisher. Women dominate... Continue reading at The Guardian
[ The Guardian | 2017-06-29 00:00:00 UTC ]
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Louise Mensch is among a number of bloggers offering a mix of true and inaccurate stories, forcing readers to discern for truth for themselvesThe need for vigilance in distinguishing real journalism from “fake news” has become well established since Donald Trump was elected with help from bogus... Continue reading at The Guardian
[ The Guardian | 2017-05-16 00:00:00 UTC ]
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The culprit-of-choice for the new report's 'downturn' in e-reading is 'screen fatigue.' And the usual confusion follows a data-challenged overview. The post Reactions to the Publishers Association’s UK 2016 Report: Clearly Unclear on Digital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-02 00:00:00 UTC ]
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At India's Scroll.in, a report from Mridula Chari indicates that publishers are having to issue titles without ISBNs, as an inadequate system bogs down. The post India’s ISBN Agency Is Reported Mired in Delays, Books Published Without Identifiers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
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Library usage among young people has increased in Ireland, Northern Ireland and Wales, but is down in England and Scotland, a new survey has found. Continue reading at The Bookseller
[ The Bookseller | 2017-04-12 00:00:00 UTC ]
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Publishers, distributors, booksellers, and authors find themselves pointing at each other in a reported ‘vicious circle’ for Nigeria’s market. By Dennis Abrams | @DennisAbrams2 ‘A Constant Battle’ t The Guardian in Nigeria, Anote Ajeluorou reports on a bitterness in the publishing industry... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-07 00:00:00 UTC ]
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Publishers should stand as “beacons of trustworthiness” in an age of fake news and alternative facts, International Publishers Association president Michiel Kolman has said. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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