AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Publishing houses are Germany's intellectual backbone. For many years, they created a culture of literary abundance and generated healthy profits. But in the age of Amazon, ebooks and self-publishing, they could be facing demise. Continue reading at ABC News
[ ABC News | 2013-03-16 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Has the romance of publishing the way of liquor-fueled lunches, first-class book tours and boozy book parties? Or is there still enough hope and passion in publishing to sustain it? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Emue Books is a new Australian publisher with an unexpected mission: publishing Francophone literature and reviving "fairness" in publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-21 00:00:00 UTC ]
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When the iPad is seemingly tailor-made for books of all kinds, you'd think Audible would leap on the opportunity to produce an optimized audiobook app -- it wasn't quite so eager, as customers have since discovered. Apple tablet owners won't have to perpetually lean on the stock music app for... Continue reading at Engadget
[ Engadget | 2013-02-20 00:00:00 UTC ]
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Following strife in Bamako, Mali, France's Etonnants Voyageurs has launched a new book and film festival in Brazzaville, Congo—one for all of Africa. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-13 00:00:00 UTC ]
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With the appointment of new executive director Andrea Vuleta in January, the Southern California Independent Booksellers Association is looking forward to the implementation of changes that will strengthen and rejuvenate the regional association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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Several current projects—from YA novels to television to our own year-long reading group—are striving to make Shakespeare accessible to a contemporary audience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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The Pew report assures us that, even in the digital age, libraries continue to serve a variety of functions.Perhaps the most groundbreaking aspect of “Library Services in the Digital Age,” the report released today by the Pew Research Center’s Internet & American Life Project is how... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-22 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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Union Books has acquired a "strikingly original" non-fiction debut, The Will to... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Newspaper publishing vendors and professionals convene in Frankfurt for education, networking, and business opportunities Publishers, journalists, production vendors, and techies from every corner of the digital market met in Frankfurt, Germany, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
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Amazon's been attuned to the needs of its vision-impaired customers for years, first rolling out text-to-speech technology on its original Kindle e-reader years ago. Today the company revealed plans to add to that feature set in its Kindle Fire and Fire HD (7-inch) tablets with Voice Guide and... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Not that there's been any lack of ways to get Batman or Supes on your chosen tablet, between Comixology and the devoted DC app, but if you happened to need on more, the publisher announced today that it will be bringing its entire line to three prominent e-bookstores. Justice League, Batman,... Continue reading at Engadget
[ Engadget | 2012-11-08 00:00:00 UTC ]
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