AMC Brings Six-Second Ads to 'The Walking Dead'

AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the start of the new one throughout the first half of the season, starting with its second week Oct. 29. No other ads will appear in that break. AMC is out selling the time now but advertisers haven't bought in yet, according to executives.Six-second ads have become the innovation du jour among TV networks and digital publishers since YouTube began offering them last year, but TV in particular is looking to clean up commercial clutter as viewers migrate to platforms where there's little or no advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-10-04 00:00:00 UTC ]
News tagged with: #tv networks #walking dead #digital publishers

Other news stories related to: "AMC Brings Six-Second Ads to 'The Walking Dead'"

Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad tech #magazine websites

SmartMoney Chops Its Dead-Tree Version

After 20 years on the newsstand, SmartMoney will end print publication with its September issue and go all digital. Dow Jones, which owns the site (and this one as well), said the print publishing schedule just couldn't keep up with volatile market news. Continue reading at AllThingsD

[ AllThingsD | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dow jones #september issue

Flipboard finally brings its magazine-like news reader to Android

Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews

[ Betanews | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american readers #usa today #wired magazine #kindle fire #news reader

More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #study commissioned #tablet users #tablet user #free apps

Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advertising partners #digital ad

Book review: 'Bring Up the Bodies' is a compelling re-creation

Hilary Mantel returns to the vicious world of Henry VIII and Thomas Cromwell's maneuverings.Bring Up the Bodies Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #thomas cromwell #henry viii #book review

Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal philosophy #existing content #print version #display ad

Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #banner ad #nick denton

HP takes print away from town for seven days, laughs at 'print is dead' claim

With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget

[ Engadget | 2012-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #guggenheim museum

Art Check: Harvey Pekar, Back From the Dead

For Harvey Pekar's Cleveland, Top Shelf and Zip Comics recruited artist Joseph Remnant, whose work recalls longtime Pekar collaborator R. Crumb, but with a lighter touch and a charm all its own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #top shelf #harvey pekar #art check

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tech companies #good time #ad break

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #future growth #magazine publishers #issue media #digital newsstand #conde nast

Olympics to bring £16m books boost

The book market could receive an Olympic boost of around £16m if bookshops decide to take... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #olympic boost #book market

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital business

Kindle Fire update brings sharing, 'print replica' textbooks, more to tablet

Amazon has started pushing out an over-the-air update that'll bring a slew of new features to its budget Kindle Fire tablet. Topping the list of upgrades is new sharing functionality that makes it possible for readers to send passages and notes from within the comfort of a book via social... Continue reading at Engadget

[ Engadget | 2012-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #source link #full rundown #social networks

B&N "won't bring physical stores to UK"

Barnes & Noble has said it will expand its digital business internationally but will not... Continue reading at The Bookseller

[ The Bookseller | 2012-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing executive #finding ways #daily basis

Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget

[ Engadget | 2012-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live tile #breaking news #audio books #news feeds

Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ellen archer #sell books #media conglomerate #book publishing

Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry mdash #newspaper publishers