Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with:
#header bidding
#amazon plans
#people familiar
#ad tech
Written By: Lisa Campbell Publication Date: Mon, 18/04/2011 - 15:44 Police intelligence analyst Elizabeth Haynes has won the first Amazon Rising Stars award of 2011. The mother-of-one, who lives in Kent, came top in a consumer-review poll asking readers which one of four Amazon-selected... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#myriad editions
#rising star
Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:22 Amazon.co.uk has launched a two-week Kindle ebook promotion, with Michel Faber's The Crimson Petal and the White priced £1.47. According to information sent to publishers whose books will feature, the campaign will be a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon launches
#kindle store
#michel faber
Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this |
Theres no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek
[ AdWeek | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#direct traffic
The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#london borough
Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this |
A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynts Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full advantage
#company released
#early february
#free suite
Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle e-reader
#barnes noble
#wi-fi version
#procter gamble
Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
More news stories like this |
Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#taking advantage
Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fighting piracy
#philip jones
#richard mollet
#david shelley
#digital conference
Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:29 Profile m.d. Andrew Franklin has dismissed self-publishing as irrelevant in a heated debate on the relevance of publishers. The discussion, held at yesterday's London Book Fair, was between Franklin, Bloomsbury's executive... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew franklin
#heated debate
Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:34 Penguin, Hachette Livre and Random House have all joined with PEN International for the launch of the literature-championing organisations latest initiative, the PEN International Publishers Circle. The scheme will see... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette livre
#random house
#pen international
#financial support
As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign publishers
#ebook sales
#international publishers
#digital books
#local market
#major houses
#foreign deals
E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content services
#mobile apps
#quick survey
Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#budding authors
#husband-and-wife team
#unpublished writers
#public vote
Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 16:11 Coronet will publish "Strictly Come Dancing" presenter Tess Daly's first sashay into fiction, having acquired The Camera Never Lies by the TV host. Editor Charlotte Haycock acquired British Commonwealth rights to the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv host
Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 13:02 Cornerstone and Vintage are planning to release historian Alison Weir's backlist in ebook format for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published digitally
#ebook format