Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

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Quebec's publishing scene taking the written word back to France

The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great divide #editorial policy


International publishers warn of 'severe' risk on copyright

The International Publishers’ Association (IPA) and the Federation of European Publishers (... Continue reading at The Bookseller

[ The Bookseller | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #european publishers


Much at Stake in Amazon-HBG Fight

Among the issues in dispute between Amazon and the Hachette Book Group are negotiations over new ebook terms, sources familiar with the matter said. And publishers also see the latest fight with Amazon as part of an ongoing battle to retain retail diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook terms #sources familiar #ongoing battle


IDW To Publish Parker Hardcover Reprints

IDW Publishing announced plans to reprint the entire run of classic Parker prose novels, all of which will feature new painted illustrations by acclaimed comics artist Darwyn Cooke. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entire run


Hodge on Amazon: 'We should shop elsewhere'

Outspoken MP Margaret Hodge has said customers should not use Amazon after it emerged that the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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Oyster Adds 500 Publishers

Subscription ebook service Oyster announced that it has added about 500 new publisher partners and its library of ebooks has increased to more than 500,000 titles, including an expanded partnership with HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners


Luxury French publisher Assouline to open bookshop in London

Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open bookshop


Lineup for CUNY Publishing Institute Set

CUNY has announced the roster for its second annual Publishing Institute, to be held in New York City June 2–6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Erica Kochman Warshal Memorial Service

A memorial service will be held for Abrams's Erica Kochman Warshal on May 8 at 5 p.m. at the Rubin Museum of Art in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Religion Publishing Update Spring 2014: All Our Coverage

The latest news on religion publishing for spring 2014. New books and apps, author interviews and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest news #religion publishing #author interviews


Open Source for an Open Publishing Ecosystem: Readium.org Turns One

March marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit started with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #org turns #open source #one-year anniversary


Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #business world #skeptical view #big hype


Why One Local Publisher Might Have Mass Appeal

Premier Media Group publishes two local magazines aimed at Seattle suburbs, but the company is betting there's wider appeal for its yet-to-be-launched title: 425 Business. Just like the name suggests, the title will cover business news and culture for the 425 area co Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local publisher #mass appeal


Memorial Service Set for Charlotte Zolotow

A public memorial service for author and publisher Charlotte Zolotow will be held in New York City on Tuesday, May 27, from noon to 1:30 p.m. at Judson Memorial Church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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L, B to publish 'visual memoir'

Little, Brown is to publish an “exceptionally beautiful and inspiring visual memoir”... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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German Publisher Makes Digital Move in the U.S.

German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution


E-first publishers thrive on Joan Hessayon shortlist

Seven of the 17 titles shortlisted [see below] for the Romantic Novelists’ Association (RNA... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers thrive #romantic novelists #association rna


Regnery to Publish Klein’s 'Blood Feud'

Journalist and author Edward Klein is returning to Regnery Publishing to release "Blood Feud," an account of the relationship between the Obamas and the Clintons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regnery publishing #blood feud


Disney Publishing, Del Rey Doing New Star Wars Novels

Disney Publishing Worldwide and Del Rey Books are teaming up to do a new line of Star Wars adult fiction novels. The publishers will be working directly with brand creator, Lucasfilm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #disney publishing #del rey #working directly


VIDEO: India elections: A publishing frenzy

Sameer Hashmi reports from a bookstore in Mumbai, where a thirst for political insight is driving up book sales. Continue reading at BBC World

[ BBC World | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales