Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

Other Publishing stories related to: 'Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers'


Amazon tells customers to shop elsewhere in Hachette row

Row between world's largest distributor of books and publisher over ebook royalties shows no sign of being resolvedAmazon has advised readers to buy from other retailers after breaking its silence over a high-profile dispute with the publisher Hachette, which has drawn in the British authors Ian... Continue reading at The Guardian

[ The Guardian | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #largest distributor #jk rowling #third-party sellers


Amazon 'Not Optimistic' It Will Resume Selling Hachette Books Normally Soon

Amazon.com said it is "not optimistic" that a dispute with publisher Hachette Book Group will be resolved soon and added that it is acting "on behalf of customers."The comments, which Amazon made yesterday in an online post, are the first extensive remarks by the world's largest online retailer... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past week


BEA 2014: Can Anyone Compete with Amazon?

With Amazon's Tuesday evening blog post that it doesn't expect its dispute with the Hachette Book Group to end any time soon, the standoff between the company and one of its vendors is once again showing just how much leverage the online giant enjoys in the book marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketplace


Amazon war with Hachette over ebook profit margins intensifies

Dispute has also dragged in authors including JK Rowling and James PattersonIt is another mystery for inspector Rebus to solve. Why is Amazon UK selling Saints of the Shadow Bible, the latest instalment of Ian Rankin's best-selling series about the Edinburgh sleuth, for half the price being... Continue reading at The Guardian

[ The Guardian | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin #cover price #latest instalment


Hachette US: Amazon actions 'affect authors' lives'

Hachette Book Group in the US has continued the public discussion of its terms battle with Amazon... Continue reading at The Bookseller

[ The Bookseller | 2014-05-28 00:00:00 UTC ]
More news stories like this |


Amazon Says Hachette Dispute Likely to Drag On

Amazon has finally broken its silence over the dispute with Hachette, saying that while the two sides are working hard, the company is “not optimistic [the issue] will be resolved soon.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette dispute #working hard


Hachette US 'seeks solution' to Amazon dispute

Hachette Book Group in the US has said it is doing “everything in our power to find a... Continue reading at The Bookseller

[ The Bookseller | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon dispute


Short Takes: Religion Publishing News Briefs, May 28, 2014

Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes


Tracking Amazon: 'Silent Spring' Moves and Shakes

Thanks to a Google Doodle commemorating Rachel Carson's 107th birthday on May 27, the writer and environmentalist's signature work, "Silent Spring," jumped nearly 3,000 spots on Amazon's bestseller list on Tuesday afternoon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tracking amazon #silent spring #107th birthday #bestseller list #tuesday afternoon


Virago Modern Classics to publish Joan Aiken

Virago Modern Classics has acquired three titles by Joan Aiken for its children’s list.... Continue reading at The Bookseller

[ The Bookseller | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joan aiken


Houghton Mifflin Harcourt acquires Cockeysville-based children's website

The publisher of the "Curious George" children's books expanded its presence in the fast-growing early-childhood education market with the acquisition of Cockeysville-based children's learning website Curiosityville. Continue reading at Baltimore Sun

[ Baltimore Sun | 2014-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curious george


Amazon Ramps Up War Against Hachette

Amazon has now removed the preorder capabilities for many major forthcoming Hachette titles. The publisher said that it is "doing everything in our power to find a solution to this difficult situation." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon ramps #difficult situation


Christian Self-Publisher Adds PR Firm

A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pr firm


PW Launches BookLife; Integrates Self-Published Reviews

PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #self-published books


'Publishing 101,' a PW Original E-Book

So, you've written your book. Now what? Find out with 'Publishing 101,' a new ebook from 'Publishers Weekly' that offers a no-nonsense perspective on how publishing works, and what writers can do to make their own projects take off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing works #ve written


Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make inroads #book publishing


BA re-promotes indies' Amazon tax campaign

Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
More news stories like this |


NHB to publish Palin on Python

Nick Hern Books will publish a book from Monty Python member Michael Palin, ahead of the comedy... Continue reading at The Bookseller

[ The Bookseller | 2014-05-14 00:00:00 UTC ]
More news stories like this |


Short Takes: Religion Publishing News Briefs, May 14, 2014

IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes


AAR Calls Out Amazon in Hachette Dispute

In a letter sent by the AAR to Amazon, which PW has obtained, the organization says it "deplores any attempt by any party that would seek to injure and punish innocent authors...in order to pursue its position in a business dispute." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette dispute