Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

Other Publishing stories related to: 'Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers'


Tracking The Amazon-Hachette Response

The Amazon-Hachette dispute has dominated conversation in both the industry and the wider culture for the past month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-hachette dispute #wider culture #past month


Stephen Colbert has some choice words for Amazon (+video)

In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert #choice words #recent episode #colbert discussed #publisher hachette


E-book Subscription Service for Christian Books Launched

Entitle Books, an ebook subscription service, has launched Entitle Christian, devoted exclusively to Christian books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian books


Hachette lays off 3% of staff amid book prices row with Amazon

US publisher will cut staff as 'cost-saving initiative' while row with Amazon continues to hamper ability to sell booksHachette, the multinational book publisher embroiled in a public spat with Amazon, announced that it will be laying off about 3% of its staff on Thursday."Today, we had to make... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #changing marketplace #future growth


Publisher of JK Rowling, Colbert announces layoffs

J.K. Rowling's publisher is laying off some employees amid a dispute with the industry's biggest book seller. Hachette Book Group cites a "changing marketplace" for layoffs that will affect less than... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #changing marketplace


Magazine publisher ShortList Media reports losses of almost £1m

Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian

[ The Guardian | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company hit


Obituary: Publisher Colin Jones, 76

Scholarly and academic publisher Colin Jones passed away on March 1, after a bout with Alzheimer's Disease. He was 76. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Are Global Publishers Still Suspicious of Africa?

Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishers


Is Amazon Really the Devil?

The Amazon-Hachette dispute is a lot more nuanced than has been portrayed in much of the coverage. The retailing giant has its (sometimes anonymous) defenders in the publishing industry, and Hachette has its critics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon-hachette dispute #publishing industry


Colbert Declares War on Amazon: Watch the Clip

Our Clip of the Week comes to you in the form of two back-to-back segments from Wednesday night's "The Colbert Report," in which Stephen Colbert first outlines the ongoing battle between Amazon and the Hachette Book Group over ebook pricing, and then, together with his guest, National Book... Continue reading at Advertising Age

[ Advertising Age | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wednesday night #ongoing battle #ebook pricing #hardball tactics #edan lepucki


Jewish Niche Publishing at its Best

Tablet Magazine profiles Halban Publishers, which they describe as “the best little Jewish publishing house in London." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
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Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #magazine publishers #hundred years #ll find


BEA 2014: Steady and Strong for Religion Publishers

Religion publishers were busy during BookExpo America's three-day run in New York May 29-31. Their participation seems to have stabilized--there were no new dropouts, and some publishers have returned after taking breaks over costs vs. benefits, finding the show valuable after all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #bookexpo america


Columbia Staffs New Publishing Project

Nicholas Lemann has hired Camille McDuffie as publisher and Jimmy So as editor at "Columbia Global Reports," a new publishing project dedicated to coverage and analysis of under-reported global issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing project


BEA 2014: Duck Dynasty Patriarch "UnPHILtered," More from Religion Publishers

Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #bookexpo america


From Ducks to Bells: Religion Publishers Trumpet Big Books at BEA

Religion publishers showcased big new books and previewed forthcoming titles—including the Duck Dynasty patriarch's autobiography and a VeggieTales comic book series--at BookExpo America in New York May 23-31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america


ABA Thanks Amazon

The Amazon contract dispute with Hachette has given the ABA the chance to create signs touting indie bookstores as retailers that carry all publishers' titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Lachlan Murdoch accuses Australian rival publishers of 'giving up on print'

News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Byliner, an Online Publisher of Long-Form Writing, Seeks Partners

Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company started #online publisher #long-form writing #literary journalism


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers