Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers

Amazon plans to announce a cloud-based header bidding solution aimed squarely at publishers as early as next week, according to people familiar with the matter.Header bidding has become one of the most important areas of ad tech because it lets publishers take more offers for their ads at once and gives advertisers a more even shot at inventory. Google and Facebook are gearing up to fight today's ad-tech vendors for publishers' business in the space, but now face the prospect of a very potent new rival.An Amazon representative declined to comment for this story. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-12-02 00:00:00 UTC ]
News tagged with: #header bidding #amazon plans #people familiar #ad tech

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Amazon phone: What does it mean for bookstores? (+video)

The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon phone


Amazon cuts delays on JK Rowling novel after consumer pressure

The Silkworm, written as Robert Galbraith, was advertised with long delivery delays, but web retailer appears to have backed down· Review: The Silkworm by JK Rowling as Robert Galbraith· Digested read: The Silkworm by Robert GalbraithAmazon.com appears to have bowed to consumer pressure and... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #robert galbraith #publisher hachette #ebook form


You Too Can Start Your Own Translation Publishing House

Will Evans on the of his Dallas-based publishing house, Deep Vellum Press, and his intention to turn American readers into a community of translation lovers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-20 00:00:00 UTC ]
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'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #magazine publisher #london headquarters #agency partners #single point #valuable audiences


'Silkworm' In Stock at Amazon, Climbs Charts

On June 19, the book was expected to ship in one to two months. A day later, it is in stock, with one to two days processing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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The real 'fire' in Amazon's smartphone? A shopping spree

You’d be forgiven for thinking Amazon CEO Jeff Bezos wants to compete with other phone makers with his company’s new Fire smartphone. But forget the multiple cameras and pretty 3-D-like effects, the device is really about selling more stuff.The Fire comes with close ties to Amazon’s online... Continue reading at PC World

[ PC World | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #drive traffic #creative strategies #key features


Amazon unveils the "Fire Phone"

Amazon has unveiled its long-awaited smartphone - The Fire Phone -containing an in-built Kindle... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon unveils #fire phone


Publishers jailed overnight in campaign for prisoners' right to read

Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #raise money #howard league #london offices


'Silkworm' Up for Grabs on Amazon

The latest from J.K. Rowling as Robert Galbraith, on sale today, is available from Amazon in hardcover, shipping in 1-2 months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert galbraith


German publishers start legal action against Google over news snippets

German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World

[ PC World | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #news articles #collecting society #vg media #search engines #advertising revenue #aggregators generate #republishing parts


Apple discounts the books Amazon refuses to stock

If you head over to iTunes and look for book pre-orders at $9.99 or less, you may notice something strange: they're all Hachette titles. That's no coincidence -- Amazon is delaying shipment on Hachette books right now, a negotiating tactic it calls... Continue reading at Engadget

[ Engadget | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette titles #hachette books


Publishers Dealing at Licensing Expo 2014

The debut of Dreamworks' Awesomeness Ink imprint and a deal between Brand Bar and St. Martin's to represent a number of SMP's women fiction authors were some of the highlights coming out of the first day of Licensing Expo 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Oyster Brings Subscription Service to Android

Its library of more than 500,000 titles is now available on all Android devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android devices


Working-class fiction has been written out of publishing

Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books #recent comments #working class


JMP to publish 'Plants' tie-in title

John Murray Publishers is to publish a book accompanying a major new BBC Radio 4 series on plants... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book accompanying


6 Reasons Why English Writers Should Self-publish in Germany

The German ebook self-publishing market is exploding and here are 6 reasons why smart English-speaking writers should take advantage of the opportunity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Amazon Responsible for Huge Share of Hachette Ebook Sales

Amazon is responsible for 78% for Hachette ebook sales in the UK, and 60% in the United States — which makes the company especially vulnerable. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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Live Q&A: Ask ourexperts about the self-publishing industry

Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian

[ The Guardian | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aspiring writer #offer advice #increasingly popular #viable alternative #gain revenue #rising popularity #ebook titles


HGTV Magazine & Food Network Magazine Continue to Increase Rate Bases in 2015

Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hgtv magazine #rate base


Stephen Colbert has a new way to 'really show Amazon'

When Colbert asked viewers to pre-order Hachette author Edan Lepucki's upcoming novel 'California,' the book shot to the top of independent bookstore Powell's sales list. Now Colbert asks fans to help him get the book on The New York Times bestseller list. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert