ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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#ad community
Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:00:08 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Brenda Wineapple outlines the questions surrounding the proceedings against Andrew Johnson. Continue reading at The Washington Post
[ The Washington Post | 2019-05-24 13:22:51 UTC ]
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#national debate
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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#online brands
#post digital
Ian Rankin has donated his literary archive, including correspondence with authors like J K Rowling, Iain Banks and Ruth Rendell, to the National Library of Scotland. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 15:07:11 UTC ]
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Begun in January of 2017, the National Book Foundation's 'Book Rich Environments' program and its partners distribute free books for young readers. The post US National Book Foundation Program To Distribute 1-Millionth Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-22 02:30:44 UTC ]
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#young readers
The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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#aired nbc
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The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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With a bookstore about to open in New York City's Greenwich Village and a fifth store slated to open next year at the upscale Brookfield Place mall, also in New York City, and another three or four in the works for 2020, Shakespeare & Co. is looking to create a "constellation" of bookstores... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-20 04:00:00 UTC ]
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#book machines
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Talking about family, identity, and the power of tears with Mitali Perkins and the Anti-Defamation League Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 12:00:58 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week
[ Media Week | 2019-05-14 13:17:02 UTC ]
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Pedr ap Llwyd, chief executive and librarian of the National Library of Wales, shares his thoughts on the Welsh book trade and the library's future plans. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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#oni press
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American Media Inc. is selling the National Enquirer to Hudson News Deputy Chairman James Cohen, according to The Washington Post, letting the embattled publisher jettison the tabloid after being accused of trying to blackmail the world’s richest man. Cohen will pay $100 million for the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-19 00:00:00 UTC ]
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Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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#sloane square