AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'
[ PC World | 2024-05-22 14:28:16 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Children’s laureate Chris Riddell has called on education secretary Justine Greening to end the “disadvantageous school library lottery" and ensure every child in the country has access to a school library service. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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The widespread anxiety bubbling up along economic, cultural, and political lines, especially among white Christians, led Christian ethicist Gushee to write his latest book, 'A Letter to My Anxious Christian Friends: From Fear to Faith in Unsettled Times.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Bloomsbury staffers old and new joined authors, agents and booksellers to celebrate the publishing house's 30th birthday last night (29th September) in Bedford Square Gardens, London WC1. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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As writers learn that tech giant has processed their work without permission, the Authors Guild condemns ‘blatantly commercial use of expressive authorship’When the writer Rebecca Forster first heard how Google was using her work, it felt like she was trapped in a science fiction novel. “Is this... Continue reading at The Guardian
[ The Guardian | 2016-09-28 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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Fourth Estate is to publish Postcard from the Past, a book based on the popular Twitter account of the same name, by postcard collector Tom Jackson. Continue reading at The Bookseller
[ The Bookseller | 2016-08-20 00:00:00 UTC ]
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For only the second time in weekly ebook ranking history, The Girl on the Train (Transworld) is number one, toppling Jojo Moyes' 10-week run in the top spot. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in... Continue reading at AdWeek
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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A Big Five c.e.o. advocating for a flat rate royalty across formats? A long-established independent publisher defending the Big Five? Both happened when Authors Guild president Mary Rasenberger convened a panel with Hachette Book Group c.e.o. Michael Pietsch, Grove Atlantic president Morgan... Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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The writer Jane Smiley, center, at a reading of her book “Twenty Yawns” at Bank Street Bookstore in Manhattan last month. Continue reading at The New York Times
[ The New York Times | 2016-05-08 00:00:00 UTC ]
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With nearly 4,000 biomedical research papers published every day, there is an information overload in the scientific research and knowledge world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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From football reports to clickbait, programs are changing the way the news is createdLook closely at what many journalists write about artificial intelligence – from AlphaGo’s triumph at the ancient Chinese board game Go to Microsoft’s accidentally racist Twitter bot – and you might detect some... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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AT THE PLATE: Justin Turner hit a grand slam to power the Dodgers again. He is hitting .600 in the Cactus League, with eight runs batted in. "Offensively, defensively, he's just consistent," Manager Dave Roberts said. Charlie Culberson ended the game with a walkoff single to drive in Austin... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-29 00:00:00 UTC ]
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Elizabeth Masters, currently PR manager for Tinder Press at Headline, has been appointed deputy publicity director for Quercus. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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In 'Why Liberals Win the Culture Wars,' Stephen Prothero narrates the history of the American culture wars from the country's founding through today, with some interesting revelations along the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-09 00:00:00 UTC ]
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In a new ebook, Knowledge@Wharton reports on how massive open online courses are helping professionals to meet their career goals. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-12-09 00:00:00 UTC ]
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Effective January 1, 2016, all Penguin ebooks purchased by libraries after January 1 will be licensed on a perpetual access model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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