AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'
[ PC World | 2024-05-22 14:28:16 UTC ]
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Aldiss helped shape and elevate the science fiction genre, but he recognized its mutability. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-08-25 00:00:00 UTC ]
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The Leadership Journey will help you master the essential skill set of the truly effective leader. This eBook from Wiley brings world-renown people and talent development expertise to bear in a discussion about 'good' versus 'great' leadership, sharing the 'secret sauce' of successful... Continue reading at Betanews
[ Betanews | 2017-08-08 00:00:00 UTC ]
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The Hay Festival has agreed to continue to fund part of Hay-on-Wye Library’s operating costs offering a “short-term fix for a long-term problem". Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Facebook is taking another step to penalize the lowest quality websites by lowering their visibility on the social network.Facebook is using artificial intelligence to identify when a link leads to a website with the worst ad experiences, like sponsored content spam and other negative cues, and... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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As HarperCollins celebrates its 200th anniversary, archivist Dawn Sinclair delves into the HarperCollins archive. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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A couple of years ago, Facebook introduced M, an AI-powered personal assistant for Messenger. The idea behind M is that you could ask it to do pretty much anything -- book flights, cancel your cable service and even find a plumber -- and it'll do it... Continue reading at Engadget
[ Engadget | 2017-04-06 00:00:00 UTC ]
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By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Apple published its first paper on AI last month and now the company is set to join five others in a newly-formed research group. The Partnership on AI announced today that Apple would become its sixth founding member, adding to a lineup that already... Continue reading at Engadget
[ Engadget | 2017-01-27 00:00:00 UTC ]
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Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek
[ AdWeek | 2017-01-26 00:00:00 UTC ]
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This time the Kings hit the reset button and it worked. They hit it following an uninspiring loss to the Red Wings on Thursday. They hit it after allowing two first-period goals to the Wild on Saturday. And they hit it once more when the Wild knotted the score at 3 with 42.1 seconds left in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-08 00:00:00 UTC ]
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JK Rowling and Bill Bryson top the charts, while film tie-ins give Paula Hawkins and Jojo Moyes a second bite of the cherry – but this unpredictable year has also seen a welcome revival of humorous writingIt was a year when the No 1 book was a play script. When hyper-prolific James Patterson,... Continue reading at The Guardian
[ The Guardian | 2016-12-31 00:00:00 UTC ]
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Penguin Random House UK c.e.o. Tom Weldon has confirmed to staff that the company’s redundancy terms across its London sites are four weeks’ pay per year of service. The confirmation was given in a note to employees, alongside a Q&A intended to address concerns expressed by staffers over... Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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Fighting time and a climate that deteriorates old documents, a publishing house in Goa contributes to the preservation of texts said to date back to ‘the earliest in Asia.’ By Dennis Abrams | @DennisAbrams2 ‘Regaining Their History’ riting for The Hindu, Aditya Sudarshan looks at CinnamonTeal, a... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Children’s laureate Chris Riddell has called on education secretary Justine Greening to end the “disadvantageous school library lottery" and ensure every child in the country has access to a school library service. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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The widespread anxiety bubbling up along economic, cultural, and political lines, especially among white Christians, led Christian ethicist Gushee to write his latest book, 'A Letter to My Anxious Christian Friends: From Fear to Faith in Unsettled Times.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Bloomsbury staffers old and new joined authors, agents and booksellers to celebrate the publishing house's 30th birthday last night (29th September) in Bedford Square Gardens, London WC1. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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As writers learn that tech giant has processed their work without permission, the Authors Guild condemns ‘blatantly commercial use of expressive authorship’When the writer Rebecca Forster first heard how Google was using her work, it felt like she was trapped in a science fiction novel. “Is this... Continue reading at The Guardian
[ The Guardian | 2016-09-28 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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