‘AI’ is now a meaningless term — thanks, Cooler Master thermal paste

AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'

[ PC World | 2024-05-22 14:28:16 UTC ]
News tagged with: #english manual #reason downloads #powerpoint presentation #hardware points #pc builders #colors red #boring guy #rgb leds #promo materials #operating temperatures #remain dry #background blurring #mildly insulting #inevitable milestone #science fiction

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Books: A literary woman with a hidden past

Hi, I’m books editor Carolyn Kellogg with our weekly newsletter. THE BIG STORY This week we’ve dedicated all of our print pages to a single story that tells the tale of Anna March, a writer who came to L.A. with a hidden past. Written by reporter Melissa Chadburn and me, the article is online now... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-07-28 00:00:00 UTC ]
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In His New Album, Jazz Master Wayne Shorter Goes Graphic

PW spoke to jazz saxophonist Wayne Shorter, who is releasing a 3-CD musical project featuring a 84-page graphic novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Scribe signs 'masterfully-plotted' intergenerational saga

Scribe has acquired Greenwood by Michael Christie, an intergenerational saga with echoes of Donna Tartt's The Goldfinch and David Mitchell's Cloud Atlas. Continue reading at The Bookseller

[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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'Promiscuous' readers meaningless to bottom line, says Monocle editor

Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by pursuing meaningful relationships with readers. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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The right poetry collection for right now: Terrance Hayes' 'American Sonnets for My Past and Future Assassin'

Now’s the time for “American Sonnets for My Past and Future Assassin,” Terrance Hayes’ electric, new book. In his five previous poetry collections — “Muscular Music” (1999), “Hip Logic” (2002), “Wind in a Box” (2006), the National Book Award-winning “Lighthead” (2010) and “How to Be Drawn” (2015)... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
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Why thousands of AI researchers are boycotting the new Nature journal

Academics share machine-learning research freely. Taxpayers should not have to pay twice to read our findingsBudding authors face a minefield when it comes to publishing their work. For a large fee, as much as $3,000, they can make their work available to anyone who wants to read it. Or they can... Continue reading at The Guardian

[ The Guardian | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #dwarf planet


AI experts vow to boycott new subscription journal from NPG

Springer Nature, which places a strong emphasis on its Open Access and Open Research publishing, has been forced to defend its position after researchers in the Artificial Intelligence field vowed to boycott a new journal which is not being published OA. Continue reading at The Bookseller

[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Orion signs two from 'plot twist master' Naughton

Orion imprint Trapeze has signed two new thrillers by Sarah J Naughton, a "master of tension and plot twists". Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Benjamin Taylor on his award-winning memoir: It’s the past that is knowable, incandescent, real

“When you’re living your life, it doesn’t feel like a story. It only feels like a story when you look back on it,” says Benjamin Taylor. In the style of his memoir, “The Hue and Cry at Our House: A Year Remembered,” winner of The Times’ 2018 Christopher Isherwood Prize for Autobiographical Prose,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-13 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: Finding Lithuania's Present in Its Past

The London Book Fair Author of the Day discusses the inspiration for her bestselling work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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'Master' cover designer Wolpe's work to be showcased

A new exhibition on "master of graphic design", Berthold Wolpe, a cover designer for Faber, is to open this spring. Continue reading at The Bookseller

[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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Audio, AI and audiences key for 2018

Book industry leaders are divided in terms of their outlook for 2018, with some optimistic about growth and others more cautious about the delicate state of high street retailing and the impact of continued political instability. Continue reading at The Bookseller

[ The Bookseller | 2018-01-08 00:00:00 UTC ]
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Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers

Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform. The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-20 00:00:00 UTC ]
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Be wary of 'sexy' tech such as AI and VR, says Tribe

Educational publishers should be focusing on technology that can actively help improve teaching and learning, Hodder Education m.d Liz Tribe has told The Bookseller's FutureBook conference. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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NYPL Unveils $317 Million Master Plan for Historic Main Library

The plan, which was unanimously approved by the NYPL board, will mean a 20% increase in public space for research, exhibitions, and educational programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-16 00:00:00 UTC ]
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The Rundown: Publishers are coming to terms with the duopoly

This week's Rundown covers publishers' acceptance of Facebook and Google’s dominance, questions surrounding Facebook’s subscriptions push and more. The post The Rundown: Publishers are coming to terms with the duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-25 00:00:00 UTC ]
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'Nine Continents' is Chinese author Xiaolu Guo’s resonant memoir about leaving her past

'Nine Continents' is Chinese author Xiaolu Guo’s resonant memoir about leaving her past Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2017-10-07 00:00:00 UTC ]
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140 Characters, the Defining Quirk of Twitter, Becomes a Relic of the Past

Twitter's 140-character limit died today after a long battle with Facebook. It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.That's right: Twitter is expanding its character limit on text posts to 280 characters from 140,... Continue reading at Advertising Age

[ Advertising Age | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #collecting data #long battle #positive impact #small group #gathering feedback


Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook moves #facebook users #propublica published


Long-term Murdoch lieutenant Les Hinton to publish memoirs

Hinton worked for media mogul for more than 50 years before he resigned from News Corp at height of hacking scandalRupert Murdoch’s righthand man for more than 50 years is to have his memoirs published, providing one of the most informed portraits of the media mogul to date.Les Hinton, who... Continue reading at The Guardian

[ The Guardian | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media mogul #phone-hacking scandal