AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'
[ PC World | 2024-05-22 14:28:16 UTC ]
News tagged with:
#english manual
#reason downloads
#powerpoint presentation
#hardware points
#pc builders
#colors red
#boring guy
#rgb leds
#promo materials
#operating temperatures
#remain dry
#background blurring
#mildly insulting
#inevitable milestone
#science fiction
On the day the 2019 honorees are to be unveiled, we recall recipients who have died in recent years. Continue reading at The New York Times
[ The New York Times | 2019-11-20 23:04:27 UTC ]
More news stories like this | News stories tagged with:
#national book award
Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at Advertising Age
[ Advertising Age | 2019-11-06 20:31:35 UTC ]
More news stories like this | News stories tagged with:
#holiday season
#festive period
#digital media
The New York Review of Books editor tackles everything from Homer to “Game of Thrones.” Continue reading at The Washington Post
[ The Washington Post | 2019-10-17 15:56:15 UTC ]
More news stories like this | News stories tagged with:
#master class
#york review
#books editor
Bestselling author Pérez-Reverte discusses his new novel, adapting his work for television, and why you should read his books, not his author interviews. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#author interviews
#bestselling author
#book fair
Etgar Keret’s “Fly Already” consists of miniature vignettes that deliver maximum emotions. Continue reading at The Washington Post
[ The Washington Post | 2019-09-06 22:14:34 UTC ]
More news stories like this |
The full terms and conditions for FutureBook's Audio Originals writing competition. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 01:30:35 UTC ]
More news stories like this |
An indie author looks to his ancestral history to write his debut children’s book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie author
#debut children
“In the Country of Women” looks back at the slaves and immigrants who made Straight’s family possible. Continue reading at The Washington Post
[ The Washington Post | 2019-08-22 16:26:46 UTC ]
More news stories like this | News stories tagged with:
#susan straight
#memoir
The novel “Selling Nostalgia” looks at our tendency to overlook the shortcomings of our pop culture heroes. Continue reading at The Washington Post
[ The Washington Post | 2019-08-14 13:54:00 UTC ]
More news stories like this |
The Amazon review for my debut novel was glowing, including words like “compelling” and “fun.” And then there was this: “If you love historical fiction, you’ll love The Last Book Party.” Say what? How could my novel, which is set during the 1980s—a decade of my own youth—be historical fiction?... Continue reading at Electric Literature
[ Electric Literature | 2019-08-01 11:00:53 UTC ]
More news stories like this | News stories tagged with:
#time appeared
#ll love
#historical fiction
#electric literature
#debut novel
Delia Owens wrote the bestselling book of the year so far. But before she was an author, she was known for some notorious exploits. Continue reading at Slate
[ Slate | 2019-07-30 20:55:21 UTC ]
More news stories like this | News stories tagged with:
#dark past
#bestselling book
Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
More news stories like this | News stories tagged with:
#younger generations
#nielsen
Published at the beginning of the Great Depression, William Gropper’s ‘Alay-Oop’ sold poorly. By the mid-forties, he’d quit cartooning altogether. Continue reading at The Paris Review
[ The Paris Review | 2019-07-22 13:00:34 UTC ]
More news stories like this | News stories tagged with:
#great depression
#graphic novel
Though books have been supplying the movie and tv industries with storylines since the dawn of the talkie, the rise of streaming content over the last five years has created a desperate need for more (MORE we scream as we toggle endlessly after binge-worthy distraction from the hell of the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-17 14:53:33 UTC ]
More news stories like this | News stories tagged with:
#sony pictures
#long-term relationship
#streaming content
#harpercollins
Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with:
#call saul
#bbc america
#anthony bourdain
#cast members
#true detective
#original shows
#limited series
#prime video
#marvelous mrs
#pearson
#nielsen
Chevalier’s latest novel, 'A Single Thread,' is about women who embroidered cushions and kneelers in Winchester Cathedral in the 1930s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tracy chevalier
#single thread
For the most part, publishing industry stocks have fallen out of favor with investors, and that look likely to change anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
A new documentary and a recent essay collection give us a fuller picture of the Pulitzer winner. Continue reading at The Washington Post
[ The Washington Post | 2019-07-01 14:33:58 UTC ]
More news stories like this | News stories tagged with:
#toni morrison
#fuller picture
#pulitzer winner
S&S officials confirmed that as of August 1, public libraries will be able to license S&S e-books for two-year terms, on a one copy/one user model, with most “new release” e-books priced between $38.99 and $52.99. Previously, S&S e-books were sold on one-year licenses, though at a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book
#public libraries