AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'
[ PC World | 2024-05-22 14:28:16 UTC ]
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We last heard from Elizabeth Spencer more than a decade ago. In 1998 she published a memoir, Landscapes of the Heart, followed in 2001 by a “greatest hits” roundup of her novellas and short stories, The Southern Woman, which was followed by a quiet 12 years. One could be forgiven the thought... Continue reading at Slate
[ Slate | 2014-02-03 00:00:00 UTC ]
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We are now living in a history glut; the Internet has muddled the line between past and present. As our past gets closer and closer to the present and the line separating our now from our then dissolves, we're approaching an odd sort of asymptote. Continue reading at Wired
[ Wired | 2014-02-03 00:00:00 UTC ]
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Bookslut is launching the Daphnes, a new award to celebrate the best books of years past and rightfully honor overlooked contenders for prizes, starting with 1963. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-30 00:00:00 UTC ]
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It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World
[ PC World | 2013-09-03 00:00:00 UTC ]
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Anything but a 'misery memoir,' the remarkable and moving, 'She Left Me the Gun' by Emma Brockes explores the power of resilience and humor. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-02 00:00:00 UTC ]
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Barnes & Noble says it lost less money than it previously reported during the past two years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-31 00:00:00 UTC ]
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Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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A debate over how much publishers care about independent booksellers broke out during yesterday... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Random House US has adjusted its proposed terms for authors with Random House's new digital... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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A quarter of UK adults—more than 12 million people—have only picked up a book to read... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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New freedoms and the patronage of pro-Democracy politician Aung San Suu Kyi helped Myanmar host its first book festival, where once-banned books were openly on display. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
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Concerns are mounting among publishers, booksellers and authors about the long-term impact of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World
[ PC World | 2012-08-28 00:00:00 UTC ]
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Comic book superheroes and baddies do not explain the attacks of September 11, nor the Wall Street crisis, and despite Nolan's best efforts, Batman's retirement is overdue. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-07-18 00:00:00 UTC ]
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Cornerstone has reprinted the Fifty Shades trilogy a further three times this week, as retailers... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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British journalist Richard Lloyd Parry skillfully goes beyond the headlines in the 2000 disappearance of fellow Brit Lucie Blackman in Tokyo. It is a dark, unforgettable ride.People Who Eat Darkness Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-03 00:00:00 UTC ]
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Despite consumer uncertainty in buying online, and publisher uncertainty in partnering with Amazon, ebooks sales are dominating the market. Continue reading at The Atlantic
[ The Atlantic | 2012-03-06 00:00:00 UTC ]
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#buying online