AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'
[ PC World | 2024-05-22 14:28:16 UTC ]
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A quarter of UK adults—more than 12 million people—have only picked up a book to read... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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New freedoms and the patronage of pro-Democracy politician Aung San Suu Kyi helped Myanmar host its first book festival, where once-banned books were openly on display. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
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Concerns are mounting among publishers, booksellers and authors about the long-term impact of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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#20p ebooks
Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World
[ PC World | 2012-08-28 00:00:00 UTC ]
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Comic book superheroes and baddies do not explain the attacks of September 11, nor the Wall Street crisis, and despite Nolan's best efforts, Batman's retirement is overdue. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-07-18 00:00:00 UTC ]
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Cornerstone has reprinted the Fifty Shades trilogy a further three times this week, as retailers... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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British journalist Richard Lloyd Parry skillfully goes beyond the headlines in the 2000 disappearance of fellow Brit Lucie Blackman in Tokyo. It is a dark, unforgettable ride.People Who Eat Darkness Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-03 00:00:00 UTC ]
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Despite consumer uncertainty in buying online, and publisher uncertainty in partnering with Amazon, ebooks sales are dominating the market. Continue reading at The Atlantic
[ The Atlantic | 2012-03-06 00:00:00 UTC ]
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Sales of children's books rocketed 30% week-on-week as the spring half-term break resulted in... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Waterstones has brought its 3 for 2 offer back for one week, but only on children’s books... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 21/10/2011 - 08:29 W H Smith has trained 6,000 staff, installed working units into stores and readied television and press advertising following its new "long-term" partnership with Kobo. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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If self-publishing is a major part of the future of the publishing business, then its most uncharted region, and the frontier of greatest possibility, is digital self-publishing, where authors can make their own names and sell infinite numbers of books with the help of a handful of increasingly... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 07/09/2011 - 09:50 Blackwell has revamped its website in time for the new academic year, adding online recommendations from in-store staff. The academic retailer was the first bookshop to go online in 1995 and the new site is intended to... Continue reading at The Bookseller
[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 19/04/2011 - 21:45 Beryl Bainbridges Crimean War novel Master Georgie has been voted the Man Booker Best of Beryl. Shortlisted in 1998, when it lost out to Ian McEwans Amsterdam, the novel was voted for via the Man Booker website, just pipping... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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#digital edition