AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking the plunge and officially putting a bullet in AI as a marketing adjective with its new thermal paste. Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. Further reading: What’s the right amount of thermal paste for your CPU? As Tom’s Hardware points out, the more immediately relevant factor for PC builders might be that the new formula comes in six different colors (red, yellow, green, blue, black, and white). Why would you need to color-coordinate something that’s never supposed to see the light of day once installed? I couldn’t say, but then again I’m the boring guy who turns off all the RGB LEDs on his motherboard. Cooler Master’s promo materials also say that the paste has “exceptional thermal conductivity” with operating temperatures between -50 and 240 degrees Celsius.... Continue reading at 'PC World'
[ PC World | 2024-05-22 14:28:16 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 21/10/2011 - 08:29 W H Smith has trained 6,000 staff, installed working units into stores and readied television and press advertising following its new "long-term" partnership with Kobo. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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If self-publishing is a major part of the future of the publishing business, then its most uncharted region, and the frontier of greatest possibility, is digital self-publishing, where authors can make their own names and sell infinite numbers of books with the help of a handful of increasingly... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 07/09/2011 - 09:50 Blackwell has revamped its website in time for the new academic year, adding online recommendations from in-store staff. The academic retailer was the first bookshop to go online in 1995 and the new site is intended to... Continue reading at The Bookseller
[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 19/04/2011 - 21:45 Beryl Bainbridges Crimean War novel Master Georgie has been voted the Man Booker Best of Beryl. Shortlisted in 1998, when it lost out to Ian McEwans Amsterdam, the novel was voted for via the Man Booker website, just pipping... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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The assets of music magazine Pastewhich folded in print last fall but kept Pastemagazine.com alivehave been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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