[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the two of them have built since 2011 is anything but a joke. Aging Media Network launched as a digital-only B2B publisher with two brands—Reverse Mortgage Daily, which John launched in 2006, and Senior Housing News, launched by George in 2008. The two merged their operations in 2011 and have since introduced four more brands (including one this year) to the company's core market of senior care professionals. The company is also turning a profit and growing in both revenue and staff size. Aging Media Network may be small in comparison to many legacy publishing companies, however the Yedinak brothers have built it from the ground up, without investor or private equity funding. With such an interesting story to tell, we decided to take some time to speak with Yedinak to hear more about the progress his company has made, his passion for B2B publishing, the future of his business and of the industry in general. Folio: You recently told us you were profitable and growing. So looking back eight years, is Aging Media where you hoped it would be in 2020? John Yedinak: When we started the business we really wanted to figure out how to survive. We had two publications at the time. We thought if... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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Random House of Canada is experimenting with a different kind of book tour this fall--one that guarantees book sales from every person attending a launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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Given ebooks recent growth in the trade, professional books are clearly ahead of the digital curve. Books24x7 was one of the earliest companies in the professional ebook space, licensing and repackaging ebooks for IT professionals on a subscription basis for nearly two decades. A subsidiary of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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New YorkMashable has come a long way from its beginnings as a Wordpress blog that a 19-year-old Pete Cashmore launched as a way to connect with his peers and learn about social media and tech as he went along. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 01/11/2011 - 09:25 Suffolk County Council is proposing setting up a charitable trust to run its 44 libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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When talking business with Bettie Youngs, publisher of Bettie Youngs Books, youll quickly get an idea of the scale of her ambition, as youll hear a lot of numbers. She wrote her first book in graduate school and has since authored 36 books, and now, at BYBooks, seven of her companys last 12... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 15:55 The Booksellers Association has said the Office of Fair Trading's decision to clear the merger between Amazon and The Book Depository will give Amazon more power to put its competitors out of business. The OFT announced today... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Business-to-business media company WTWH Media, LLC isnt afraid of the uncertainty surrounding the magazine market placethe company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 18/10/2011 - 08:00 Fantasy childrens author Catherine Fisher will be officially named Wales first Young Peoples Poet Laureate later today (18th October). The Newport writer will be given the title by Literature Wales, which was established in... Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Industry experts said the biography of Steve Jobs could easily sell millions of copies in print, audio and ebook editions. Continue reading at The New York Times
[ The New York Times | 2011-10-07 00:00:00 UTC ]
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A media M&A report for the first three quarters is out from M&A advisory firm the Jordan, Edmiston Group and transaction volume is about equal to the same period 2010, with value up by 10 percent to about $35 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
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