Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company has native ads that are targeted to the user. Last but not least, Facebook's newsfeed ads get the vote of Reshift Media's Kirk Allen, who said they "are clearly indicated as ads and are part of the user experience." The post Agency view: The (few) publishers that get mobile ads right appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-12 00:00:00 UTC ]
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Japan’s new “authoritarian” Designated Secrets Bill will have dire consequences... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
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Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday
[ Digiday | 2013-12-04 00:00:00 UTC ]
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Amazon's new charitable Web site, AmazonSmile, offers challenges for presses that would like to earn 0.5% on purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
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Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday
[ Digiday | 2013-12-03 00:00:00 UTC ]
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André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
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Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller
[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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Founded in 2002, Paizo Publishing specializes in publishing tabletop role-playing games, or RPGs, in particular its flagship Pathfinder Role Playing Game, as well as magazines, books and a wide range of gaming accessories all designed for the fantasy game-playing marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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At the New York Times' Drafts blog, comedian Steve Macone offered a helpful, humorous glossary of terms for the modern book business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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Staff from Simon & Schuster, Pan Macmillan and Red Lemon Press are calling on employees from... Continue reading at The Bookseller
[ The Bookseller | 2013-11-27 00:00:00 UTC ]
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Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company
[ Fast Company | 2013-11-27 00:00:00 UTC ]
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A battle for the hearts, minds and pockets of small and medium-sized newspaper publishers is being fought over the new system of press regulation.The large publishing companies who created the Independent Press Standards Organisation (Ipso) are urging smaller publishers to sign up to their... Continue reading at The Guardian
[ The Guardian | 2013-11-26 00:00:00 UTC ]
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A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Pan Macmillan has acquired the debut novel of comedienne Helen Lederer, titled Losing it.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
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Bookmate, a Russian ebook subscription service, wants to attract English language publishers to its platform to cater to developing markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
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Collaboration between libraries and publishers in the only way forwards, panellists argued at The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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Tribune Co. announced a restructuring of its publishing business Wednesday to focus on its digital efforts and streamline operations, resulting in nearly 700 job losses across the Chicago Tribune, Los Angeles Times and six other daily newspapers. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-11-21 00:00:00 UTC ]
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