Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably, branded entertainment and purpose-driven marketing. The below documentaries for Rebbl and Love Serve Remember Foundation from creative agency Guru—which, by the way, “advocates for movements that defy social gravity”—accomplish both. ‘Rebbl with a Cause’ That’s the title (a play on the 1955 James Dean "Rebel Without a Cause" film) of one of two new documentaries Guru had a hand in producing. Guru—plant-based drink maker Rebbl's creative agency of record—co-created the recently released film that documents the sourcing of one of the brand's banana-nut drink’s key ingredients: the Brazil nut. Narrated by actor, activist and Rebbl investor Ruby Rose, the film takes viewers deep into the Peruvian Amazon to observe the harvesting of the nut, while showing how Rebbl has helped support and regenerate the region. The film also details how Rebbl and San Francisco nonprofit for ending human trafficking, Not For Sale, have worked to stop modern slavery in the Peruvian Amazon, a region particularly vulnerable to the issue. The Guru has no name The same agency is behind the documentary “Becoming Nobody,” which debuts today to not-so-hot previews. The Hollywood Reporter writes, “It ultimately feels... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-06 17:46:10 UTC ]

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[ Fast Company | 2019-07-20 07:00:27 UTC ]
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Every New Streaming Service Has ‘Plus’ in Its Name. That Could Be a Minus

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[ AdWeek | 2019-07-16 12:00:05 UTC ]
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Introducing Charlotte Inno, an increased focus on local startups and innovation

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[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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Reuters Names IDG Exec as New CMO | People on the Move

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[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

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Whose ad spending is up? The big FANG theory

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Beats names new CMO

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[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

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Spanish Audiobook Production and Sales Surge

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Jorge Herralde of Spain’s Anagrama on Latin America and Being Adaptable

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