It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably, branded entertainment and purpose-driven marketing. The below documentaries for Rebbl and Love Serve Remember Foundation from creative agency Guru—which, by the way, “advocates for movements that defy social gravity”—accomplish both. ‘Rebbl with a Cause’ That’s the title (a play on the 1955 James Dean "Rebel Without a Cause" film) of one of two new documentaries Guru had a hand in producing. Guru—plant-based drink maker Rebbl's creative agency of record—co-created the recently released film that documents the sourcing of one of the brand's banana-nut drink’s key ingredients: the Brazil nut. Narrated by actor, activist and Rebbl investor Ruby Rose, the film takes viewers deep into the Peruvian Amazon to observe the harvesting of the nut, while showing how Rebbl has helped support and regenerate the region. The film also details how Rebbl and San Francisco nonprofit for ending human trafficking, Not For Sale, have worked to stop modern slavery in the Peruvian Amazon, a region particularly vulnerable to the issue. The Guru has no name The same agency is behind the documentary “Becoming Nobody,” which debuts today to not-so-hot previews. The Hollywood Reporter writes, “It ultimately feels... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
As his literary agency continues to expand, particularly in Latin America, literary agent Andrew Wylie touts thinking globally and prioritizing quality over money. The post Andrew Wylie’s Global Approach to Agenting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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Organized by PW and the Bologna Children's Book Fair, the Global Kids Connect conference examined a booming Chinese kids' book marketplace, a renewed rights market in Spain and Latin America, and currency exchange issues after Brexit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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The guest of honor at this year's Guadalajara International Book Fair was Latin America, and 20 Spanish-speaking countries from the region participated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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With Brazil still immersed in an economic crisis, Brazilian publishers attend the Guadalajara Book Fair in Mexico to make deeper connections across Latin America. The post Brazilian Publishers Gravitate to Mexico’s Guadalajara Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
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Literary agency Casanovas & Lynch specializes in works by younger, critically acclaimed writers writing in Spanish, from across Latin America and Spain. The post Young Spanish-Language Authors on Offer from Casanovas & Lynch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-25 00:00:00 UTC ]
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Latin America is guest region of honor at this year’s Guadalajara Book Fair. Along with 650 writers from 44 countries, the fair will host a rights exchange program. The post Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
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A posthumous novel by Roberto Bolaño and new works by Guatemala’s Rodrigo Rey Rosa and Mexicans Mario Bellatin and Laia Jufresa are among Frankfurt’s Latin American rights harvest. It’s post-“boom” in Latin America’s literary output, as agent Cristóbel Pera puts it: powerful new voices breaking... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
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Planeta is the leading Spanish-language publishing group in Spain and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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With its new YA imprint Loqueleo launched in Guadalajara, Spanish publisher Santillana targets 100 million pupils in Spain and Latin America. The post Santillana Launches Loqueleo, Children’s & YA Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-08 00:00:00 UTC ]
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Latin America is a priority for Penguin Random House, says CEO Markus Dohle. Mexico is driving growth in the region, and print and digital books continue to co-exist. The post Latin America Top Priority for PRH, says Markus Dohle appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
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Fondo de Cultura Económica (FCE), based in Mexico City, is one of the largest publishers in Latin America and has had an office in San Diego since 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Planeta is the leading Spanish language publishing group in Spain and Latin America, with further strongholds in Portugal and France, where it owns Editis, the second largest publishing company in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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In the Rights Center of the LBF, literary agents are reporting deals swirling around Latin America, China, and Harper Lee's Go Set a Watchman. The post In London, Lit Agents See Action Around LatAm, China, Harper Lee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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Mike Abbott is leaving Penguin Random House as a result of the publisher's international sales team restructure. Abbott has been in the Random House UK international team for 11 years, working first as group sales and marketing director for Europe, and later as group sales and marketing... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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