It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably, branded entertainment and purpose-driven marketing. The below documentaries for Rebbl and Love Serve Remember Foundation from creative agency Guru—which, by the way, “advocates for movements that defy social gravity”—accomplish both. ‘Rebbl with a Cause’ That’s the title (a play on the 1955 James Dean "Rebel Without a Cause" film) of one of two new documentaries Guru had a hand in producing. Guru—plant-based drink maker Rebbl's creative agency of record—co-created the recently released film that documents the sourcing of one of the brand's banana-nut drink’s key ingredients: the Brazil nut. Narrated by actor, activist and Rebbl investor Ruby Rose, the film takes viewers deep into the Peruvian Amazon to observe the harvesting of the nut, while showing how Rebbl has helped support and regenerate the region. The film also details how Rebbl and San Francisco nonprofit for ending human trafficking, Not For Sale, have worked to stop modern slavery in the Peruvian Amazon, a region particularly vulnerable to the issue. The Guru has no name The same agency is behind the documentary “Becoming Nobody,” which debuts today to not-so-hot previews. The Hollywood Reporter writes, “It ultimately feels... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
The number-one market for audiobooks in Spanish published by companies in Spain and Latin America used to be the U.S., but that has changed in recent years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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At the Guadalajara International Book Fair, Anagrama director Jorge Herralde spoke as both a champion of Latin American work and a survivor in publishing. The post Jorge Herralde of Spain’s Anagrama on Latin America and Being Adaptable appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-11 00:00:00 UTC ]
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Hay Festival is hosting two new events in Latin America: Hay Festival Forum Ayacucho in Peru and Hay Festival Forum Santiago in Chile. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
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Planeta is the leading Spanish-language publishing group in Spain and Latin America, with further strong holdings in Portugal and in France, where it owns Editis, the second largest publishing company in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Reflecting a number of trends in international publishing, the upcoming CONTEC Mexico conference looks at how trends such as audiobooks and open access are playing out in Latin America and across the globe. The post Audiobooks and Open Access in Focus at CONTEC Mexico Conference in June appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-31 00:00:00 UTC ]
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Can publishing advances sustain literary agencies in Latin America? And could stories of violence be what publishers this season are looking for? These and other issues are discussed by rights specialists among the Bogotá Book Fair fellows. The post Five Bogotá Book Fair Fellows’ Viewpoints on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-24 00:00:00 UTC ]
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Libros in Español will take off on April 15 with “a couple of thousand” physical Spanish-language titles from the U.S., Spain, and Latin America, according to founder Filipe Silva. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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We spoke with Eisner and Harvey Award-winning graphic novelist Jaime Hernandez about his children's debut, 'The Dragon Slayer: Folktales from Latin America.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Facebook began testing a "breaking news" label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europ... Continue reading at Engadget
[ Engadget | 2018-03-06 00:00:00 UTC ]
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Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network's initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts... Continue reading at AdWeek
[ AdWeek | 2018-03-06 00:00:00 UTC ]
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Independent publisher Charco Press has signed a "profound and moving" novel about family and society in Latin America by Julián Fuks entitled Resistance. Continue reading at The Bookseller
[ The Bookseller | 2017-11-18 00:00:00 UTC ]
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Planeta is the leading Spanish-language publishing group in Spain and Latin America. It is also prominent in Portugal and France, where it owns Editis, the country’s second largest publishing company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Penguin Random House has acquired Ediciones B’s imprints from Grupo Zeta and will merge it into Penguin Random House Grupo Editorial (PRHGE) in Spain and Latin America. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-30 00:00:00 UTC ]
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Oneworld is to publish a new anthology of work from a selection of the best fiction writers under 40 from across Latin America. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Penguin Random House has acquired publisher Ediciones B to become part of its Penguin Random House Grupo Editorial division in Spain and Latin America to help it grow in the "strategically important" Spanish-speaking markets. Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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