Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Other Publishing stories related to: 'Advertisers Recycle Print Ads For Tablets'

Print Sales Fell 9.3% in Late May

With declines in all categories, unit sales of print books fell 9.3% in the week ended May 28, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended

Print Book Sales Fell 9.3% Last Week

With sales down in all categories, unit sales of print books fell 9.3% last week compared to the week ended May 29, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #week ended

Print Sales Fell 6.4% in Mid-May

With only the adult fiction category posting gains, unit sales of print books fell 6.4% in the week ended May 21, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

Print Book Sales Fell 6% Again Last Week

The spring sales trend of weekly declines of about 6% continued last week, with unit sales of print books dropping 6.4% compared to the week ended May 22, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended #4% compared

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
More news stories like this | News stories tagged with: #world war

Print Book Sales Fell 6% Last Week

Since the end of the Easter shopping season, unit sales of print books have followed a fairly regular weekly path, falling by roughly 6% compared to a year ago. That was the result again last week when sales dropped 6.9% from the week ended May 15, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended #print books

Amazon’s massively upgraded Fire 7 tablet finally supports USB-C charging

Lingering Micro-USB ports are the bane of consumer electronics. Every time I see an allegedly “new” gadget with one of those fragile, asymmetrical charging tips I cringe. Following in the footsteps of its Kindle e-readers, Amazon is updating its phenomenally popular base model Fire Android... Continue reading at PC World

[ PC World | 2022-05-18 14:09:54 UTC ]
More news stories like this | News stories tagged with: #battery life #video playback #extra $20 #vibrant colors #kindle

Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising

Print Unit Sales Fell 6% at the End of April

With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
More news stories like this |

Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen

Sales of Print Books Fell 12.6% in Mid-April

With sales declining in every category, overall unit sales of print books dropped 12.6% in the week ended Apr. 23, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this |

Print Book Sales Dropped 12% Last Week

Print unit sales were down in every category last week compared to the week ended April 24, 2021, at outlets that report to NPD BookScan, resulting in an overall decline of 12.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

Sales of Print Books Jumped 16% Ahead of Easter

A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #8% increase

Press ‘P’ for Printing and for Progress

New printing technologies have improved quality, reliability, speed, and sustainability in the sector, writes ‘PW’ international correspondent Teri Tan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #writes pw

Easter Bump Lifted Print Book Sales by 10% Last Week

With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big jump #2% increase #print book

Time’s up for Time Out as London print edition of magazine to be axed

Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian

[ The Guardian | 2022-04-12 19:02:26 UTC ]
More news stories like this | News stories tagged with: #entertainment magazine #stop publishing #long line #media outlets #physical presence

Lonely Planet Blends Print, QR Codes in New Experience Guidebooks

Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #qr codes #lonely planet #digital content