Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Amazon Fire tablets are down to record-low prices right now

Amazon's Fire tablets make great portable, secondary devices, or primary devices for the kids in your life. They're already pretty affordable — that's one of the best things about them — but Black Friday has knocked their prices down even more. Most Fire tablets are on sale right now, including... Continue reading at Engadget

[ Engadget | 2021-11-19 09:30:03 UTC ]
More news stories like this | News stories tagged with: #extra gigabyte #parental controls #expensive slab #two-year warranty #@engadgetdeals #products recommended #editorial team #affiliate commission #manga #kindle

Print Units Rose 11.7% in Mid-November

Gains in all categories led to an 11.7% increase in unit sales of print books in the week ended Nov. 13, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Wattpad Webtoon Launches Print Graphic Novel Imprint

Wattpad Webtoon Studios announced plans to launch Webtoon Unscrolled, a new graphic novel imprint that will publish print editions of hit Webtoon mobile webcomics beginning in fall 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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Print Book Sales Rose 11.7% Last Week

Gains in all categories led to a 11.7% increase in unit sales of print books last week over the week ended November 14, 2020, at outlets that report to NPD BookScan. It was the second consecutive week of double-digit sales increases compared to 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book

Print Sales Jumped 17% in Early November

With all categories posting solid gains, unit sales of print books rose 17.3% in the week ended Nov. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Print Book Sales Rose 12% Last Week

In another indication that consumers may be doing their holiday shopping early, unit sales of print books rose 12% last week over 2020. All major categories had increases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Print Units Rose 12% at October’s End

With all categories posting increases, unit sales of print books rose 12% in the week ended Oct. 30, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Print Sales Up 2.7% in Mid-October

Unit sales of print books rose 2.7% for the week ended Oct. 16, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Print Book Sales Post Another Small Gain

A small gain in adult nonfiction and more fiction increases led to a 2.7% increase in unit sales of print books last week over the comparable week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-21 04:00:00 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

Fiction Drove Small Gain in Print Book Sales Last Week

Gains of 26% in both the adult fiction and young adult fiction categories combined to increase total unit sales of print books by 2% last week over the comparable week in 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Print Unit Sales Up 2% in Early October

Unit sales of print books rose 2% in the week ended Oct. 9, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Print Sales Down Again in Mid-September

Unit sales of print books fell 3.6% in the week ended Sept. 18, 2021, from the comparable week in 2020, according to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Print Book Sales Fell 3.6% Last Week

Unit sales of print books fell 3.6% last week compared to 2020. The pattern was a familiar one—higher fiction sales offset by declines in nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Adult Fiction Couldn't Save Last Week's Print Book Sales

With all categories except adult fiction having declines, unit sales of print books fell 5.2% in the week ended September 4, 2021 from the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #print book