Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its software applications such as Flash and Dreamweaver. In January this year Adobe bought data-management firm Demdex, as reported in Adweek. The deal marked a clear step towards monetizing Adobe products through online marketing. Demdex helps advertisers and publishers make better sense of their audience data for ad campaigns. In 2009 Adobe also paid $1.8 billion for the web analytics firm Omniture. Adobe vice president Todd Teresi says that purchase was the first clear sign that the company intended to diversify into digital marketing. We signaled our interest in the marketing side of the content equation when we purchased Omniture, Teresi told MediaPost. That product, Adobe Digital Marketing Suite, is now a core offering for Adobe. Adobe senior vice president David Wadhwani says Auditude will be a key monetization tool for Adobe. "Premium video publishers want to capitalize on the foundational shift to digital, he said in a statement. Adobe can now offer an unparalleled platform for authoring, distributing, analyzing and monetizing digital video experiences." The financial details of the deal have not been disclosed. But VentureBeat reports that Adobe paid close to $120 million... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Teacher Created Materials has acquired Minneapolis-based Free Spirit Publishing for an undisclosed price. The purchase involves about 300 titles, most focused on social and emotional learning for young people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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News for Frankenstein fans, or just fans of the monster: according to Mansion Global, a two-bedroom Bloomsbury apartment at the address of Mary Shelley’s former home is on the market for $1.36 million. If you saved $1.17 million from not buying the first edition of Frankenstein that went up for... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-01 18:01:36 UTC ]
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Hachette UK has bought John Catt Educational for an undisclosed sum in a deal that sees it become part of Hodder Education Group. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 16:03:02 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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Going to bookstores and libraries as a bookworm offer important experiences, but what buying books in an airport can offer may surprise you. Continue reading at Book Riot
[ Book Riot | 2021-11-23 11:36:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Storytel, the international audiobook streaming company, is buying Audiobooks.com from KKR, owner of RBMedia, for an undisclosed amount. This marks the fast-growing company's entry into the English-language audiobook market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-14 05:00:00 UTC ]
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Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget
[ Engadget | 2021-11-11 21:00:04 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Are you a new reader and confused about where to buy manga? Here's a primer on how to buy manga in the U.S. and your options for doing so! Continue reading at Book Riot
[ Book Riot | 2021-10-26 10:34:00 UTC ]
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Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Quercus has acquired the independent publishing house Arcadia Books for an undisclosed sum, to be based within the MacLehose Press imprint. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:28:46 UTC ]
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A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do this?”But, even with the ubiquity of... Continue reading at Engadget
[ Engadget | 2021-09-02 14:10:21 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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There has been lots of media buzz around the latest wave of books about the Trump administration. But how are they selling compared to yesterday's hits? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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