Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its software applications such as Flash and Dreamweaver. In January this year Adobe bought data-management firm Demdex, as reported in Adweek. The deal marked a clear step towards monetizing Adobe products through online marketing. Demdex helps advertisers and publishers make better sense of their audience data for ad campaigns. In 2009 Adobe also paid $1.8 billion for the web analytics firm Omniture. Adobe vice president Todd Teresi says that purchase was the first clear sign that the company intended to diversify into digital marketing. We signaled our interest in the marketing side of the content equation when we purchased Omniture, Teresi told MediaPost. That product, Adobe Digital Marketing Suite, is now a core offering for Adobe. Adobe senior vice president David Wadhwani says Auditude will be a key monetization tool for Adobe. "Premium video publishers want to capitalize on the foundational shift to digital, he said in a statement. Adobe can now offer an unparalleled platform for authoring, distributing, analyzing and monetizing digital video experiences." The financial details of the deal have not been disclosed. But VentureBeat reports that Adobe paid close to $120 million... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/02/2011 - 12:37 Octopus has signed up a bakery book from new Soho cupcake shop, Cox Cookies & Cake. Group publisher Denise Bates acquired world rights to Sexy Desire through Anne Kibel at AK Artist Management. Bates said: "Baking is... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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#fresh air
Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 08:57 HarperSport has bought a book by former Arsenal footballer Paul Merson. The publisher bought world rights directly from the author to How Not to be a Professional Footballer. The title will be published on 31st March. Merson... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams Random House Books has acquired one of the first books on the Gulf of Mexico oil leak, Spills and Spin: The Inside Story of BP by Reuters oil-industry reporter Tom Bergin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Charlotte Williams Granta magazine's deputy editor Ellah Allfrey has made two acquisitions for Granta Books: a book on the Rwanda genocide and a collection of American short stories. Of Martin Kimani's The Work of War, for which Allfrey bought world rights excluding north America... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Charlotte Williams Sphere has acquired the tie-in title to comedian Billy Connolly's forthcoming "Route 66" ITV show. Non-fiction publishing director Adam Strange bought world rights from Maverick Television to Billy Connolly's Route 66, winning a four-way auction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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Written By: Charlotte Williams John Blake has acquired world rights in the "candid, harrowing and often hilarious" autobiography of "Benidorm" actress Crissy Rock. Editor-in-chief Michelle Signore bought the rights through Ken Douglas at MCLA, with John Blake to publish on 12th March. This... Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Written By: Charlotte Williams Orbit has acquired three new books in the Dresden Files series by author Jim Butcher, following Chicago private investigator and wizard Harry Dresden. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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Written By: Charlotte Williams Hodder & Stoughton has acquired the account of the life of "real life Charlotte Gray". Pearl Witherington was the only female agent in the Special Operations Executive to run her own network in France during the second world war. Hodder non-fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Written By: Charlotte Williams Sphere has acquired the autobiography of US comedy star Tina Fey, with editor-in-chief Antonia Hodgson acquiring British Commonwealth (incl. Australia and New Zealand) rights. Hodgson bought the rights to the title, Bossypants, from Hachette US, where it will be... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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