Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its software applications such as Flash and Dreamweaver. In January this year Adobe bought data-management firm Demdex, as reported in Adweek. The deal marked a clear step towards monetizing Adobe products through online marketing. Demdex helps advertisers and publishers make better sense of their audience data for ad campaigns. In 2009 Adobe also paid $1.8 billion for the web analytics firm Omniture. Adobe vice president Todd Teresi says that purchase was the first clear sign that the company intended to diversify into digital marketing. We signaled our interest in the marketing side of the content equation when we purchased Omniture, Teresi told MediaPost. That product, Adobe Digital Marketing Suite, is now a core offering for Adobe. Adobe senior vice president David Wadhwani says Auditude will be a key monetization tool for Adobe. "Premium video publishers want to capitalize on the foundational shift to digital, he said in a statement. Adobe can now offer an unparalleled platform for authoring, distributing, analyzing and monetizing digital video experiences." The financial details of the deal have not been disclosed. But VentureBeat reports that Adobe paid close to $120 million... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 09:59 Constable & Robinson has acquired a non-fiction title about looking on the bright side by University College London neuroscientist Tali Sharot. Commissioning editor Jamie Joseph, who is building the publisher's... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Since the explosion of social media sites and web-capable smartphones and tablets, companies are ready to bring their content digital and engage with customers where they spend the most time - online. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:25 Sam Harrison at Aurum has bought a biography of Cold War spy George Blake by journalist Roger Hermiston. Harrison acquired UK and Commonwealth rights for a "significant" five figure sum from Andrew Gordon at David Higham... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:39 Pan Macmillan has acquired the novelisations to Danish TV series "The Killing", shown on BBC4 in the UK this spring and which triumphed at last nights Baftas. Senior commissioning editor for fiction Trisha Jackson... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 23/05/2011 - 09:20 Angry Robot has bought two "supernatural urban fantasies" by author Chris Holm. Publishing director Marc Gascoigne bought world rights across all formats from Jennifer Jackson at the Donald Maass Agency in New York. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 15:19 HarperCollins Children's Books has bought two books from Silver Smarties Prize-winning author Jeanne Willis. Editorial director Harriet Wilson bought world rights, including TV, film and merchandising, from Catherine Clake at... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:03 Faber has acquired a non-fiction title by novelist Rachel Cusk, about contemporary mid-life femininity. Publishing director Hannah Griffiths bought UK and Commonwealth rights from Tracy Bohan at the Wylie Agency. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Coinciding with the recent news that Conde Nast is the latest publisher to come to an agreement with Apple to offer subscription capabilities for its magazine apps, Adobe separately revealed a little bit more about how it actually helps facilitate those subs. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 15:30 Transworld has acquired three historical crime novels by Andrew Swanston, former Waterstone's director and chairman of Methven's. Assistant editor Emma Buckley bought world rights in the trilogy directly from the author.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 16:30 Independent non-fiction publisher I B Tauris has bought fine arts publisher Philip Wilson Publishers (PWP), after handling its sales, marketing and distribution over several years. I B Tauris m.d. Jonathan McDonnell promised... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times
[ The New York Times | 2011-05-05 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/04/2011 - 08:47 Russian billionaire Alexander Mamut could reportedly buy Waterstone's for £35m. The oligarch could close a deal for the British high street retailer as soon as this week, the Sunday Times reports. There are also reports... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 07:54 Former Borders UK owner Luke Johnson has warned Tim Waterstone off trying to buy back Waterstone's. Waterstone is believed to be the sole frontrunner for the bookseller and has teamed up with Russian billionaire Alexander Mamut... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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In a study based on data from comScore MobiLens service, results showed that there are 37.9 million Apple iOS users; a number 59 percent greater than Android users, who totaled 23.8 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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