Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its software applications such as Flash and Dreamweaver. In January this year Adobe bought data-management firm Demdex, as reported in Adweek. The deal marked a clear step towards monetizing Adobe products through online marketing. Demdex helps advertisers and publishers make better sense of their audience data for ad campaigns. In 2009 Adobe also paid $1.8 billion for the web analytics firm Omniture. Adobe vice president Todd Teresi says that purchase was the first clear sign that the company intended to diversify into digital marketing. “We signaled our interest in the marketing side of the content equation when we purchased Omniture,” Teresi told MediaPost. “That product, Adobe Digital Marketing Suite, is now a core offering for Adobe.” Adobe senior vice president David Wadhwani says Auditude will be a key monetization tool for Adobe. "Premium video publishers want to capitalize on the foundational shift to digital,” he said in a statement. “Adobe can now offer an unparalleled platform for authoring, distributing, analyzing and monetizing digital video experiences." The financial details of the deal have not been disclosed. But VentureBeat reports that Adobe paid “close to $120 million”... Continue reading at 'AdWeek'

[ AdWeek | 2011-11-02 00:00:00 UTC ]
News tagged with: #marketing side #financial details #$120 million #sources familiar

Other Publishing stories related to: 'Adobe Buys Ad-Platform Auditude'


Waterstone's managers await buying change

Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 29/07/2011 - 09:25 Store managers at Waterstone’s have been reacting with mixed feelings and some confusion to James Daunt’s plans to reintroduce centralised buying into the chain bookseller, as they await more details about the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell #mixed feelings #chain bookseller


Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek

[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #ad platform


Amazon and Barnes & Noble Pull 'Buy' Links from Apps

In the latest development in Apple’s contentious relationship with booksellers, the country’s two biggest ebook retailers—Amazon and Barnes & Noble—have stopped selling their wares directly to customers through their Apple apps, reports the Wall Street Journal. Canadian bookseller Kobo did... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest development #past weekend #digital titles #nook ebooks


AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped lead #panel discussion #ned brody #digital content


Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #vice president #digital sales #print editions


Summersdale buys An Apple a Day

Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:44 Summersdale has bought world rights to a book about anorexia by Emma Woolf, the writer of the Sunday Times column An Apple a Day. Commissioning editor Jennifer Barclay bought the rights from Sarah Such of Sarah Such Literary... Continue reading at The Bookseller

[ The Bookseller | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency


Chatto buys phone-hacking exposé

Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 11:03 Chatto & Windus has signed a book by the Guardian journalist who revealed the News of the World hacked the mobile phone of murdered schoolgirl Milly Dowler. Senior editor Poppy Hampson bought UK & Commonwealth rights to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian journalist #mobile phone #powerful man #nick davies


Daunt reintroduces centralised buying at Waterstone's

Written By: Graeme Neill and Lisa Campbell Publication Date: Thu, 21/07/2011 - 15:58 Waterstone's is reintroducing central buying for both new books and replenishment but m.d. James Daunt insisted store staff would be able to order the books they want, when they want. Managing director James... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graeme neill #brought forward #story set #print version #friday morning


Simon & Schuster buys two Casey Hill

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 10:40 Simon & Schuster has bought a further two thrillers from husband and wife writing team Casey Hill. Fiction editorial director Maxine Hitchcock bough UK and Commonwealth rights to the books, which will be published in 2013... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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"Waterstone's approach to buying must change" - Daunt

Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 09:25 Waterstone's managing director James Daunt has told staff "its approach to buying must change" and said he plans a "complete overhaul" of the chain's infrastructure. In an email to staff, Daunt said it was essential an... Continue reading at The Bookseller

[ The Bookseller | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told staff


Pan Mac buys thriller about Library of Alexandria

Written By: Graeme Neill Publication Date: Thu, 14/07/2011 - 15:02 Pan Macmillan has bought world rights in a novel discovered in the slush pile of Luigi Bonomi Associates. Publishing director Wayne Brookes bought rights to The Lost Library and a second book by AM Blake from Thomas Stofer. The... Continue reading at The Bookseller

[ The Bookseller | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slush pile #pan macmillan


Cambridge University Press opens up digital platform to rivals

Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world.” From October 2010,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #offers access


Amazon drops price of ad-supported Kindle

Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special offers #jeff bezos


Google's eBooks Platform Gets Its First Dedicated E-Reader

The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD

[ AllThingsD | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dedicated e-reader #ebooks platform


Bloomsbury buys Continuum

Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 09:04 Bloomsbury has bought academic publisher Continuum in a deal worth £20.1m. The publisher described the buy, its sixth in the academic and professional field during the past five years, as "transformational" and said it would... Continue reading at The Bookseller

[ The Bookseller | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #improve sales #marketing team


Quadrille buys fourth New Voice in food

Written By: Charlotte Williams Publication Date: Mon, 11/07/2011 - 16:02 Quadrille has acquired a fourth book in its New Voices in Food series, written by food blogger Niamh Shields. Editorial director Anne Furniss bought world rights to Comfort and Spice through agent Clare Hulton. The book... Continue reading at The Bookseller

[ The Bookseller | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth book


Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Amazon Buys U.K. Competitor

Amazon is making a move to become even more international. The online bookseller has just acquired the Book Depository International, a U.K. bookseller that distinguishes itself as being home to "the largest range of titles in the world." The terms of the deal have not yet been released, but the... Continue reading at AdWeek

[ AdWeek | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book depository #free shipping #publishing arm #operate independently


Pearson buys REDgroup online businesses

Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online business #provide ebooks


O'Brien Press buys 'X Factor' star's memoir

Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 14:20 The O'Brien Press has bought rights to a memoir by "X Factor" contender Mary Byrne. Managing director Ivan O'Brien bought world rights from Will Talbot, at Modest Management. The book, This is My Life, will be published in... Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought rights #time working