Adobe announces private data marketplace

Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with more simplicity. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels. Adobe says that through Audience Marketplace, customers will benefit from integrations with leading data providers, while Adobe will make sure they are adhering to standard data privacy and security policies. The network will be able… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2015-11-12 00:00:00 UTC ]
News tagged with: #content publishers #audience segments #targeted content

Other Publishing stories related to: 'Adobe announces private data marketplace'


In the United Kingdom, TikTok Announces Its Own Book Club

The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
More news stories like this | News stories tagged with: #united kingdom ##booktok #book club


At Simon & Schuster, Jonathan Karp Announces Dana Canedy’s Departure

The publisher of the Simon & Schuster imprint, Dana Canedy, is leaving to write her memoir's sequel, which S&S is to publish in 2024. The post At Simon & Schuster, Jonathan Karp Announces Dana Canedy’s Departure appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 21:52:50 UTC ]
More news stories like this | News stories tagged with: #simon schuster #dana canedy


2022 Whiting Literary Magazine Prize Winners Announced

The winners of the 2022 Whiting Literary Magazine Prize celebrating "excellence in publishing and advocacy for writers" have been announced. Continue reading at Book Riot

[ Book Riot | 2022-07-14 21:40:54 UTC ]
More news stories like this | News stories tagged with: #literary magazine


2022 Whiting Literary Magazine Prize Winners Announced

The winners of the fifth annual Whiting Literary Magazine Prizes have been announced, with five publications, including 'Electric Literature' and 'Zyzzyva,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #taking home #combined total #literary magazine


Goodreads Announces the Most Popular Historical Fiction of 2022 (So Far)

Goodreads has announced its list of the top 36 most popular historical fiction books of 2022 (so far), according to users' interest. Continue reading at Book Riot

[ Book Riot | 2022-07-11 14:45:32 UTC ]
More news stories like this | News stories tagged with: #historical fiction


Barnes & Noble Announces Their Best Books of 2022 So Far

Ranging from middle grade fantasy to adult literary fiction and romance, here are Barnes & Noble's top 10 books of 2022 so far. Continue reading at Book Riot

[ Book Riot | 2022-06-07 13:23:38 UTC ]
More news stories like this | News stories tagged with: #barnes noble #literary fiction


Abu Dhabi: Kobo Announces Arabic as a Primary Language

The 12-year-old international digital book service's CEO Michael Tamblyn addressed the Abu Dhabi book fair's conference. The post Abu Dhabi: Kobo Announces Arabic as a Primary Language appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-24 02:03:48 UTC ]
More news stories like this | News stories tagged with: #abu dhabi #digital book


The Winners of the 2022 Pulitzer Prize Have Been Announced

The Pulitzer Prize recognizes excellence in journalism, literature, and musical composition. Here are the winners in the book categories. Continue reading at Book Riot

[ Book Riot | 2022-05-10 13:26:51 UTC ]
More news stories like this | News stories tagged with: #book categories #pulitzer prize


Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company

[ Fast Company | 2022-05-10 09:00:23 UTC ]
More news stories like this | News stories tagged with: #digital assets #digital content


Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with: #first-party data #guiding light #nielsen


AMD announces 2023 ‘extreme gaming laptop CPU,’ Dragon Range

AMD said Tuesday afternoon that it has made a change to its mobile CPU roadmap, adding an “extreme gaming laptop CPU” for 2023, code-named “Dragon Range.” AMD made the announcement at a small press conference following the release of its second-quarter 2022 earnings, which showed a reported... Continue reading at PC World

[ PC World | 2022-05-03 23:19:22 UTC ]
More news stories like this | News stories tagged with: #net income #past january #big takeaway #direct result #small press


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


The National Book Foundation has announced this year’s 5 Under 35.

The National Book Foundation has released its annual list of the “5 Under 35,” a group of five fiction writers under the age of 35 “whose debut work promises to leave a lasting impression on the literary landscape.” Each winner was chosen by a judge who has won a National Book Award, been... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-13 15:03:17 UTC ]
More news stories like this | News stories tagged with: #annual list #fiction writers #lasting impression #literary landscape #national book foundation


2022 Whiting Award Winners Announced

The 10 winners of the 37th Whiting Awards, each of which comes with a $50,000 prize, were announced on April 6 in a ceremony at the New-York Historical Society. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
More news stories like this |


Richard Lipez, novelist who featured a gay private eye, dies at 83

He wrote under the pseudonym Richard Stevenson and also reviewed crime fiction for The Post. Continue reading at The Washington Post

[ The Washington Post | 2022-04-01 01:49:48 UTC ]
More news stories like this |


Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek

[ AdWeek | 2022-03-29 13:52:12 UTC ]
More news stories like this | News stories tagged with: #$16 billion #acquisition offer #nielsen


Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
More news stories like this | News stories tagged with: #nielsen holdings #acquisition offer #measurement company #sunday night #nielsen


National Book Critics Circle Award Winners Announced

The NBCC Awards are the only awards in the U.S. chosen by book critics. Here are the winners for books published in 2021. Continue reading at Book Riot

[ Book Riot | 2022-03-18 15:45:58 UTC ]
More news stories like this | News stories tagged with: #nbcc awards #book critics


SCBWI Announces Golden Kite Awards; Jason Reynolds Delivers a Paean to Mailboxes

Rather than reveal this year's Golden Kite Award winners during its winter conference, the Society of Children's Book Writers and Illustrators presented the awards in a stand-alone program on March 15; the event featured remarks from National Ambassador for Young People's Literature Jason Reynolds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book writers #national ambassador #children's book


PW Bookstore, Rep Finalists Announced

The five bookstore finalists and five sales rep finalists have been announced in PW's annual award program. Winners will be announced at PW's U.S. Book Show set for May 23-26. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw bookstore #bookstore