Adobe announces private data marketplace

Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with more simplicity. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels. Adobe says that through Audience Marketplace, customers will benefit from integrations with leading data providers, while Adobe will make sure they are adhering to standard data privacy and security policies. The network will be able… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2015-11-12 00:00:00 UTC ]
News tagged with: #content publishers #audience segments #targeted content

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Shares in education publisher Pearson jump 20% on hopes of private equity bid

Market value increases by nearly £1bn as Apollo considers improved cash offer after £6.4bn deal rejectedPearson’s market value jumped by as much as a fifth after a US private equity group said it was considering making an improved cash offer after the educational publisher’s rejection of a... Continue reading at The Guardian

[ The Guardian | 2022-03-11 13:22:21 UTC ]
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Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Announcing The Sunday Times Charlotte Aitken Young Writer of the Year Award shortlist

Photo credit: Nigel DaviesSunday Times Charlotte Aitken Young Writer of the Year Award marks the 30th anniversary with one of it's most decorated shortlists to date:• Irish novelist Megan Nolan for her darkly funny debut novel Acts of Desperation;• US-based writer Anna Beecher for her novel... Continue reading at British Council global

[ British Council global | 2022-02-16 14:40:41 UTC ]
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IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action

The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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In Italy, Bologna Book Plus Announces Some 2022 Events

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[ Publishing Perspectives | 2022-02-01 15:56:56 UTC ]
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RNA unveils award shortlists and announces prize for Fenwick

The shortlists for the 2022 Romantic Novel Awards have been revealed, with Liz Fenwick also announced as this year's winner of the Popular Romantic Fiction category. Continue reading at The Bookseller

[ The Bookseller | 2022-01-31 22:48:56 UTC ]
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PEN America Announces Finalists for 2022 Literary Awards

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[ Publishers Weekly | 2022-01-26 05:00:00 UTC ]
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Newbery, Caldecott announce 2022 children's book awards

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[ The Christian Science Monitor | 2022-01-25 18:02:43 UTC ]
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NAIBA and SIBA Announce Summer, Spring Conferences

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[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Seven Dials announces dieting book from The Hairy Bikers

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[ The Bookseller | 2022-01-20 08:12:39 UTC ]
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NBCC Awards Finalists Announced

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[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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In London, Hachette UK Announces Its Acquisition of Paperblanks

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[ Publishing Perspectives | 2022-01-19 01:49:07 UTC ]
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Recurrent Ventures – the next big private equity-fueled media conglomerate?

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[ Digiday | 2022-01-18 05:01:00 UTC ]
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ALA Announces Colin Kaepernick Will Close LibLearnX

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[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Media.Monks Strengthens Data Capabilities With 4 Mile Analytics Merger

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[ AdWeek | 2022-01-12 10:53:08 UTC ]
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[ Publishing Perspectives | 2022-01-05 21:40:06 UTC ]
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The New York Times Announces Their Readers’ Pick for Best Book of the Past 125 Years

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[ Book Riot | 2022-01-03 15:52:45 UTC ]
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Creative Access data shows sharp decline in financial stability for publishing staffers

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[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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