Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]

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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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5 Academic Publishing Trends to Watch in 2013

George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Kobo claims 20% of global e-reading market

Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Children's publishers predict hot trends for 2013

Comedy and “new adult” will be among the hot trends for 2013, according to children... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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5 Trade Publishing Trends to Watch For in 2013

Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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McGraw-Hill reveals the SmartBook: an 'adaptive' ebook for students

McGraw-Hill is taking on the one-size-fits-all approach to textbooks with its freshly unveiled SmartBook: an ebook that is claimed to adapt to student's learning patterns. Aimed at college students, the SmartBook service peppers users with questions as they read and determines what topics it... Continue reading at Engadget

[ Engadget | 2013-01-08 00:00:00 UTC ]
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Doris Kearns Goodwin on her bestselling books and the movie adaptation of 'Lincoln'

Doris Kearns Goodwin talks about her book 'Team of Rivals,' and what it was like to see her work come to life in Steven Spielberg's 'Lincoln.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-01 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
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