Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

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Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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What Ron Howard’s Hillbilly Elegy Adaptation Leaves Out

The parts of J.D. Vance’s controversial memoir that didn’t make it into the movie. Continue reading at Slate

[ Slate | 2020-11-24 17:07:44 UTC ]
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Stock Up On Criterion Adaptations While They’re On Sale 50% Off

Through the end of November, Criterion films are 50% off at Barnes and Noble. Grab one (or many) of these adaptations. Continue reading at Book Riot

[ Book Riot | 2020-11-23 11:40:00 UTC ]
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A Definitive Ranking of Roald Dahl Film Adaptations

Roald Dahl holds a special place in my childhood. I still have vivid memories of reading Charlie and the Chocolate Factory and Matilda in school (we even read his rather unsavory memoir Boy; his accounts of boarding school bullying haunt me to this day!) and of watching the delightful early ’90s... Continue reading at Electric Literature

[ Electric Literature | 2020-11-20 12:00:50 UTC ]
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'Much work to do': pay transparency and hiring processes must change now, FutureBook hears

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[ The Bookseller | 2020-11-17 02:31:32 UTC ]
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Oprah and Brad Pitt are adapting Ta-Nehisi Coates’ The Water Dancer.

It was announced earlier today that MGM is teaming with Brad Pitt’s Plan B Entertainment, Oprah Winfrey’s Harpo Films, and director Kamilah Forbes on a film adaptation of National Book Award-winner Ta-Nehisi Coates’ 2019 bestselling novel, The Water Dancer. Coates’ debut novel tells the story of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-11 15:33:22 UTC ]
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Blue Ivy Carter is narrating the audiobook adaptation of the short film Hair Love.

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[ Literrary Hub | 2020-11-09 18:06:17 UTC ]
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PRH 'disappointed' as gender pay gap widens

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[ The Bookseller | 2020-11-05 11:01:34 UTC ]
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Robert Harris' Munich adapted for Netflix

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[ The Bookseller | 2020-11-03 16:59:08 UTC ]
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The Things They Carried is finally being adapted for film (and the cast is insane).

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[ Literrary Hub | 2020-11-03 15:27:57 UTC ]
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Click and collect might not suit us all, say indie bookshops

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[ The Bookseller | 2020-11-02 12:15:49 UTC ]
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Daunt looks to click and collect as lockdown 'game-changer'

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[ The Bookseller | 2020-11-02 04:27:51 UTC ]
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Nobrow lines up three further Hilda adventures as Netflix adaptation enters second series

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[ The Bookseller | 2020-10-29 22:16:04 UTC ]
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[ Literrary Hub | 2020-10-29 17:36:47 UTC ]
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Hodder pays tribute to Jill Paton Walsh

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[ The Bookseller | 2020-10-20 12:23:56 UTC ]
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Thomas Nelson Pays $3M Judgment to Printing Company

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[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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#Merky Books makes Diversity in Advertising Award shortlist

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[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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[ Literrary Hub | 2020-10-09 15:15:45 UTC ]
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Why advertisers are leaning into digital publishing strategies

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[ Digiday | 2020-10-08 01:00:00 UTC ]
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