In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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A queer sci-fi retelling of Shakespeare’s "Hamlet", The Death I Gave Him by Em X Liu, has been signed by Solaris. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 15:34:27 UTC ]
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Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 00:02:39 UTC ]
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Last month, Penguin Random House released their disability pay gap report along with statistics for sexual orientation and socio-economic background. Whilst the publication of the report was positive, with PRH being the first publishing house to include disability in their reporting, the pay gap... Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 09:01:13 UTC ]
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#sexual orientation
#penguin random house
Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
The Queen’s Gambit, Bridgerton, Mindhunter, Maid: Netflix has a track record of turning books into hit television series. And though popular adaptations often drum up interest in their source material—after the show premiered, Walter Tevis’s The Queen’s Gambit landed on the New York Times... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-13 18:00:07 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Director/writer Mike Flanagan has quickly made a name for himself as a horror maestro. The man behind Netflix’s hit anthology series The Haunting and the recently released Midnight Mass is set to adapt Edgar Allan Poe’s “The Fall of the House of Usher.” Although there isn’t a release date yet,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-07 19:14:29 UTC ]
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The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age
[ Advertising Age | 2021-10-06 23:04:39 UTC ]
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Sarah Phelps will adapt Jackie Collins’ Lovers & Gamblers (S&S) as a major new television series. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:38:50 UTC ]
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In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re featuring Made in China author Anna Qu, who will be leading a year-long Online Memoir Generator for writers of color... Continue reading at Electric Literature
[ Electric Literature | 2021-09-28 11:00:00 UTC ]
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From the magazine’s archive: a selection of short stories and nonfiction from the magazine that have been adapted into films. Continue reading at New Yorker
[ New Yorker | 2021-09-26 10:00:00 UTC ]
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Penguin Random House US has paid tribute to 36-year-old vice-president Erika Seyfried, who died over the weekend. Continue reading at The Bookseller
[ The Bookseller | 2021-08-30 18:31:43 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Back in April, A24 and Rhombus Media optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being adapted into a limited... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-16 15:33:34 UTC ]
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“The Chosen and the Beautiful” doesn’t wholly reimagine the Roaring Twenties; it simply adds black arts to the illicit inebriation. Continue reading at The Washington Post
[ The Washington Post | 2021-06-18 12:00:00 UTC ]
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The stereotype of military and machismo is still prevalent if not exclusive, but the stories are complicated Continue reading at The Washington Post
[ The Washington Post | 2021-06-11 12:00:00 UTC ]
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It’s been a big year for Michelle Zauner. This spring, her much-lauded memoir Crying in H Mart was published, and last week her band Japanese Breakfast released Jubilee, another critically acclaimed album. And the excitement continues: yesterday, the Hollywood Reporter announced that Crying in H... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 14:46:24 UTC ]
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