In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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A reader comes to terms with the role audiobooks play in her ability to be more mindful for the sake of her mental health, and considers reading life solutions. Continue reading at Book Riot
[ Book Riot | 2019-07-01 10:41:46 UTC ]
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What to do while you wait for Netflix’s Sarah Dessen Adaptations: Obviously, get thee to a bookstore and read her ... Continue reading at Book Riot
[ Book Riot | 2019-06-29 10:31:00 UTC ]
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An agreement between publisher Springer Nature and Sweden's Bibsam consortium - made up of institutional libraries and funders - will see the two share the costs of publishing in Springer Nature's Open Access journals. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 01:33:22 UTC ]
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A new set of five poems goes live on London tubes on July 1st for four weeks. Some deal specifically with the urgent issue of climate change. Others reflect more generally on how human beings take solace and meaning from their living world of earth, sea and sky.The poems:Still Life with Sea... Continue reading at British Council global
[ British Council global | 2019-06-26 17:36:35 UTC ]
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The live performance is executive-produced by Susan Disney Lord, Abigail Disney, and Timothy Disney. Political theater will take on a whole new meaning tonight with help from Abigail Disney, Pulitzer Prize-winning playwright Robert Schenkkan, and a handful of high-caliber celebrities.Read Full... Continue reading at Fast Company
[ Fast Company | 2019-06-24 10:51:52 UTC ]
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Springer Nature says this is the first survey 'dedicated to understanding the views of book authors on open access across all subjects and regions.' The post In Switzerland, Springer Nature Presents Author Survey on Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 05:30:10 UTC ]
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Hachette Children's Group has snapped up rights to a graphic novel adaptation of Laurie Halse Anderson's critically acclaimed Speak, about a high school sexual assault. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 00:08:47 UTC ]
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TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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More de-platforming? The great de-platforming of 2019 continues.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-10 08:25:29 UTC ]
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By 2100 there could be 4.9bn dead users on Facebook. So who controls our digital legacy after we have gone? As Black Mirror returns, we delve into the issueAndrew Scott Q&A: ‘I never get angrier than with passwords or apps’Esther Earl never meant to tweet after she died. On 25 August 2010,... Continue reading at The Guardian
[ The Guardian | 2019-06-02 05:00:37 UTC ]
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Facebook CEO Mark Zuckerberg has appeared before Congress in the past, to talk about the giant social network’s role in Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-30 15:02:48 UTC ]
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Go buy literally any other seltzer product instead. Remember a year or so ago when everyone was talking about La Croix sparkling water as if it was some amazing new beverage? What began as a Midwestern attempt at something the Northeast has long mastered was suddenly available in every bodega.... Continue reading at Fast Company
[ Fast Company | 2019-05-30 11:44:08 UTC ]
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For decades, playwright and YA author Tim Mason has been intrigued by a minor character in Charles Dickens’s 'Bleak House.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Hamish Hamilton will publish “a lost classic of children's nature writing”, The House Without Windows, from 1927, to be introduced and illustrated by Jackie Morris. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 21:56:21 UTC ]
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From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-17 17:29:25 UTC ]
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"Insecure" creator Issa Rae is producing a film adaptation of "Silver Sparrow," the 2011 novel by acclaimed author Tayari Jones. Jones, whose latest novel, "An American Marriage," was shortlisted for a Los Angeles Times Book Prize, confirmed the news to Oprah Magazine. "Issa Rae is an artist... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-16 18:20:00 UTC ]
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What was before public-facing book fair is this year inaugurating its new life as an industry-focused conference-style event with an impressive speaker line-up. The post The Jerusalem International Book Forum’s Evolution: ‘Focus and Format’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-10 00:00:00 UTC ]
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The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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Springer Nature’s chief publishing officer Steven Inchcoombe has proposed a new approach to research publishing, which will see publishers move from being “passive enablers” of open access to being “active drivers” of it. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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