In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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For quite a few years, artificial intelligence seemed like just another buzzy term with vague implications on the publishing industry. But now, publishers are putting it into action. Through a range of applications, AI and natural language processing are being used by publishers to streamline... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 19:33:38 UTC ]
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Author David Nicholls has won a BAFTA TV Craft award for best drama writer, for his adaptation of the Patrick Melrose novels. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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This week's Apple Books store bestseller list again shows the power the screen has over the page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
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Rigoberto González’s recent book of poetry, "The Book of Ruin," has a dark core. “It’s an apocalyptic narrative,” González tells The Times in a video interview. “I’m imagining the end of the world: climate change, all of the different damage that we’ve done to this world. I’m exploring the ways... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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The "boomerang" nature of time was discussed at the Vintage for Change evening, along with teen revolution and the sensibilities of sexbots, as Jeanette Winterson and six other authors considered the “turbulent times” of present day. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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Springer Nature has published its first machine-generated title, a chemistry book offering an overview of the latest research in the rapidly growing field of lithium-ion batteries. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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The highly anticipated film adaptation of J.D. Vance's memoir "Hillbilly Elegy" has its first star: six-time Academy Award nominee Amy Adams. The actress is the first announced cast member of the planned Netflix film, which will be directed by Ron Howard, Variety reported Thursday. Screenwriter... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-05 00:00:00 UTC ]
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Microsoft has removed the ebooks category from its online store in a move that will see purchased titles deleted from customer libraries. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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If you have been using the Microsoft Store as your point of purchase for ebooks, you're going to have to start shopping elsewhere. Microsoft has ditched the Books category from the store, and this means that not only will it not be possible to buy books from the Microsoft Store, but also that... Continue reading at Betanews
[ Betanews | 2019-04-03 00:00:00 UTC ]
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OUP has bought three picture books about the natural world by author/illustrator Yuval Zommer. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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National Book Award winner Barry Lopez mines his travel diaries of exotic trips to celebrate the continents he's visited and also to muse on the state of the environment. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-03-28 00:00:00 UTC ]
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The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Number of books featuring African Americans has more than doubled in the past decade, with Asian Americans triplingCampaigners have hailed a “seismic shift” in US children’s publishing after statistics showed that the number of kids’ books featuring African-American characters has more than... Continue reading at The Guardian
[ The Guardian | 2019-03-22 00:00:00 UTC ]
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British musician Stormzy is joining the cast of the BBC One adaptation of Malorie Blackman’s YA novel Noughts & Crosses (Penguin Random House Children's). Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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Taking as a starting point the protest over right-wing exhibitors at the 2017 Göteborg Book Fair, 'Words Without Borders' March issue focuses on politics, stereotypes, and identity in Swedish and Finnish writing. The post Words Without Borders March: ‘How Political Borders Shift’ appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-18 00:00:00 UTC ]
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Chair of judges Alison Brumwell talks about some of the illustrators in the running for the 2019 Kate Greenaway Medal. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Tiger Aspect has signed TV rights to Caroline Hulse’s début The Adults (Orion), a novel about a divorced couple’s attempt to create the perfect Christmas getaway for their daughter and their new partners. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Max Porter’s second book Lanny (Faber) has been optioned by BBC Films, actress Rachel Weisz and The Bureau production company. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Streaming giant buys rights to create first ever screen adaptation of Colombian author’s seminal 1967 magical realist novel Netflix has acquired the rights to Gabriel García Márquez’s seminal One Hundred Years of Solitude to create the first screen adaptation of the author’s 1967 masterpiece.The... Continue reading at The Guardian
[ The Guardian | 2019-03-07 00:00:00 UTC ]
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