In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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#making sense
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#marketing strategy
#innovative methods
#reach audiences
#digital content
The BBC has commissioned acclaimed screenwriter Steven Knight to adapt Ben Macintyre’s bestselling book SAS: Rogue Heroes (Viking). Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 07:33:17 UTC ]
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#sas history
Neil Gaiman will executive produce a new television series based on author Mervyn Peake's Gormenghast novels. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 19:21:19 UTC ]
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#neil gaiman
#executive produce
The BBC has revealed plans for a special 2D animated adaptation of Sir Michael Morpurgo’s children’s book Mimi and the Mountain Dragon. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 15:46:37 UTC ]
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#animated adaptation
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'A wide range of other books remain on the list' for near-term tariffs, notes AAP's Maria A. Pallante, 'including American fiction and nonfiction.' The post AAP Objects to Trump’s China Shift: Only Children’s Book Tariffs Delayed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 03:15:19 UTC ]
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#wide range
#children’s book
After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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#ad revenue
#newspaper industry
#late 1970s
#south dakota
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#digital edition
#print media
Bluebird has landed an illustrated guide to reconnecting with the natural world by floral artist and nature writer Willow Crossley. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 07:46:27 UTC ]
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#illustrated guide
#natural world
Bloomsbury has won an auction for academic Samantha Walton’s exploration of the "long cultural legacy of the ‘nature cure’". Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 23:59:19 UTC ]
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#bloomsbury
Benedict Cumberbatch, David Walliams, Tamsin Greig, David Oyelowo and Paul Whitehouse will star in the upcoming TV adaptation of Judith Kerr’s classic picture book The Tiger Who Came to Tea (HarperCollins Children's Books). Continue reading at The Bookseller
[ The Bookseller | 2019-07-28 22:45:17 UTC ]
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#benedict cumberbatch
#david walliams
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Scrolling book-reveals for Lit Hub’s Climate Change Library I sighed, “Here we go again.” On the first day, “Part One: The Classics” listed 48 books written by mostly white authors. The four exceptions, Robert D. Bullard, a Black American and Winona LaDuke, an Indigenous North American, along... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 08:50:12 UTC ]
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#lit hub
#white authors
#books written
Helen Monks Takhar’s debut thriller about a millennial ‘snowflake’ intern pitted against an older editor, Precious You (HQ), is to be turned into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 15:41:19 UTC ]
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#tv adaptation
#debut thriller
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Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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#$8 million
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Solid State Books is Washington, D.C.’s newest book store serving the H Street neighborhood. Co-owners Jake Cumsky-Whitlock and Scott Abel met while working in another D.C. bookstore back in 2004. In 2017, they teamed up to create Solid State Books with a commitment to dynamic programming and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-19 08:45:53 UTC ]
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#diverse titles
#bookstore
#book store
Filming has started on a four-part BBC One dramatisation of Us by David Nicholls (Hodder & Stoughton), starring Tom Hollander and adapted by the author himself. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 16:27:10 UTC ]
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#bbc adaptation
Last night, Variety reported that Lakeith Stanfield (also known as the actual best part of Atlanta, there I said it, don’t @ me) to star in a feature film adaptation of Kwame Onwuachi’s Notes From a Young Black Chef—which is an essential cooking memoir that you should go read immediately if you... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-16 14:28:13 UTC ]
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#kwame onwuachi
#read immediately
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Academic publisher hopes to convince students to pay to access online materialsThe era of students using their loans to buy expensive textbooks upfront could be coming to an end, after the academic publisher Pearson announced a shift towards a Netflix-style subscription-based model.The British... Continue reading at The Guardian
[ The Guardian | 2019-07-16 13:31:56 UTC ]
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#academic publisher
Yellow Kite has bought a bestselling German book on the power of natural medicine from Dr Andreas Michalsen. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 07:37:19 UTC ]
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#yellow kite
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Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 04:52:05 UTC ]
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#originally launched
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Good news, memoir fans: Variety reports that Dani Shapiro’s bestselling memoir Inheritance will be adapted into a feature by Killer Films, with Cami Delavigne (the co-writer of Blue Valentine) on board to write the script. The memoir centers on Shapiro’s discovery, after a DNA test, that the man... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-03 13:43:07 UTC ]
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#dani shapiro
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It’s 50 years since Lulu the elephant went rogue on Blue Peter. We look back at the biting ferrets, gurning kids and sweary slips that have delighted viewers, and ask: are they a dying breed?Studio G at the BBC’s old Lime Grove studios in London was on the second floor of the building, meaning... Continue reading at The Guardian
[ The Guardian | 2019-07-02 15:03:55 UTC ]
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#blue peter
#sri lanka
#lulu
Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 19:24:37 UTC ]
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#21st century