In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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Bookstores and indie publishers have been scrambling as state-mandated closures expanded along the West Coast late last week and the new coronavirus outbreak worsened. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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Good news for fans of layered, literary, female-led dramedies: SMILF creator Frankie Shaw is set to direct a feature film adaptation of T Kira Madden’s acclaimed 2019 memoir Long Live the Tribe of Fatherless Girls. “T Kira’s story is a lesson in radical self-acceptance, an open-hearted love... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-23 14:43:01 UTC ]
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The new coronavirus is causing unprecedented disruption for independent publishers, but despite those challenges more than half a dozen indies said this week that they were managing to make a somewhat smooth transition to remote work while rallying in support of independent booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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And then there were two. (And Tulsi Gabbard.) On the last day of 2018, Elizabeth Warren fired the starting gun on the 2020 Democratic primary; yesterday, two days after her poor Super Tuesday returns, she dropped out of the race. After announcing her exit, Warren went outside her house to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-06 12:48:00 UTC ]
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The book is a sumptuous scrapbook of photographs, magazine covers, artwork and hundreds of articles. Continue reading at The Washington Post
[ The Washington Post | 2020-03-04 17:19:27 UTC ]
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Publisher Springer Nature has committed to becoming carbon neutral for its business operations and employee flights by the end of 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 15:14:53 UTC ]
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Over the weekend, two huge news stories—the coronavirus and the 2020 presidential campaign—took significant steps forward. On the virus front, we learned of the first and second deaths on US soil, both of which came at a hospital in Washington state; at least one local scientist believes that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-02 13:00:19 UTC ]
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Sally Rooney’s takeover of the world continues apace today with the announcement that the Irish literary phenom’s debut novel Conversations With Friends will be adapted into a twelve-part series for the BBC. Like the upcoming BBC/Hulu adaptation of Rooney’s 2019 juggernaut Normal People, which... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 18:39:10 UTC ]
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BBC One will adapt Kit de Waal's novel My Name is Leon (Simon & Schuster) into a film. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 20:59:15 UTC ]
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BBC Three is adapting Sally Rooney’s 2017 debut novel, Conversations with Friends, into twelve half an hour episodes directed by Oscar-nominated Irish film director Lenny Abrahamson. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 15:37:51 UTC ]
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A teaser trailer for the upcoming BBC television adaptation of Malorie Blackman's Noughts + Crosses has been released. Jack Rowan appears in the trailer as Callum and Masali Baduza as Sephy, as they embark on a forbidden and passionate romance across race and class divides. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 00:25:57 UTC ]
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These days, it seems like every book that gets even the barest amount of hype gets snapped up by a production company in the first month of its publication, but that doesn’t necessarily mean those are the books whose adaptations get made. 2020 starts out with a whole host of movies adapted from... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-16 09:50:47 UTC ]
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Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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Five faith-based titles are undergoing film adaptations this year, including the true story of friendship between an African American reverend and a KKK member in ‘Burden’ and a star-studded take on Ken Wilber’s memoir, ‘Grace and Grit.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-08 05:00:00 UTC ]
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IT’S LATE ON the first night of a literary festival in Kampala, Uganda, and I use my phone to order an Uber. Pickup location: Kampala National Theatre. I drop the pin on the street entrance nearest my location’s the pulsing blue dot: Siad Barre Avenue. I’d glimpsed the street name when I... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-12-27 20:00:19 UTC ]
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HBO’s take on the Alan Moore and Dave Gibbons comic succeeds where all others have failed, but it is yet another DC project made without Moore’s approvalIt’s been profoundly depressing to watch Alan Moore and Dave Gibbons’s Watchmen mutate into a cottage industry for DC Entertainment. The comic... Continue reading at The Guardian
[ The Guardian | 2019-12-23 13:46:56 UTC ]
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Clifford Thompson explores the dissonance surrounding race — and his own worldview. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 21:49:25 UTC ]
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Adam Kay's Twas the Nightshift Before Christmas (Picador) has re-claimed the Weekly E-Book Ranking number one, topping the chart for the first time since its launch week in October. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 16:49:58 UTC ]
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Good news, lovers of brooding Irish actors and tragicomic literary noir: Michael Fassbender—the Academy Award-nominated Hiberno-German star of Inglourious Basterds, Shame, and the latest incarnation of the X-Men movies—has optioned the film rights to Night Boat to Tangier, Irish author Kevin... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-18 17:38:18 UTC ]
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