In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Smith, whose inspirational memoir, Keep Moving: Notes on Loss, Creativity, and Change, is published by Atria/One Signal Publishers. In the book, Smith intersperses bits of memoir — about moving forward after... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 08:48:58 UTC ]
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'Championing authentic Asian representation through media to reshape public opinion,' Gold House opens a new book club. The post Asian-American Identity: Gold House Book Club Opens This Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 19:22:27 UTC ]
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The Springer Nature @ Frankfurt Book Fair site brings together online activities the company is organizing around the Frankfurter Buchmesse. The post Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-29 17:06:17 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation
[ The Conversation | 2020-09-03 13:13:15 UTC ]
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When society rewrites a fundamental Biblical verse, “Male and female he created them,” God is written out, says Carl Trueman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
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A planned Amazon television adaptation of the late Scottish author Iain M Banks’ space opera, Consider Phlebas, has been cancelled. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 01:05:38 UTC ]
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Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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These 41 essays tell another type of nature story, one that asks readers to see the natural world as something other than a reflection of themselves. Continue reading at The Washington Post
[ The Washington Post | 2020-08-24 14:25:16 UTC ]
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Keira Knightley is to star in an adaptation of Sarah Perry's novel The Essex Serpent for Apple TV+. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 14:09:10 UTC ]
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If you can remember as far back as February 2019, surely you recall Ian Parker’s barn-burner of a New Yorker story about the trail of deception left by book editor turned novelist Dan Mallory, whose authorship of the best-selling thriller The Woman in the Window is by far the least compelling... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-20 18:57:57 UTC ]
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Ann Friedman and Aminatou Sow on the joy, and the work, of their deep relationship. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 12:00:00 UTC ]
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How will public libraries handle being unable to be community centers when their communities are most in need of them? Continue reading at Book Riot
[ Book Riot | 2020-08-13 10:35:00 UTC ]
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Amanda Reynolds' debut novel Close to Me (Wildfire) is to become a six-episode series for Channel 4 and Viaplay, starring Christopher Eccleston and Connie Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 23:40:20 UTC ]
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David F Ross' novel The Rise and Fall of the Miraculous Vespas is to be adapted for an online production, beginning on 30th July. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 20:26:38 UTC ]
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Emily Mortimer’s adaptation of Nancy Mitford’s novel The Pursuit of Love for BBC One and Amazon Studios will star Lily James, Dominic West, Emily Beecham and Andrew Scott, among others. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 16:27:08 UTC ]
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The shortlists for both the Photography and Moving Image Book Awards of the Kraszna-Krausz Foundation are this year dominated by the theme of identity. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 15:31:14 UTC ]
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Faber is to publish a graphic novel adaptation of Jason Reynolds' Long Way Down, with artwork by Danica Novgorodoff. Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 23:49:47 UTC ]
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Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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