In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It was the same templated process for decades, though the awareness and research stages might have occurred through alternative channels. Brands advertised to prospects and customers in a similar fashion. After all, why would you deviate from the touch points where the customers were most likely to interact with you? And for decades this process (mostly) worked. However, with the advancement of technology, such as smartphones and tablets, I've observed that consumer behavior has shifted dramatically, and the customer journey is no longer treated as linear. People jump from device to device, consume information through dozens of channels and can access digital content from almost anywhere in the world. The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case: The point A to point B road map no longer exists. The way people interact with brands is all over the map. But in a world driven by the customer, brand marketers need to connect these hundreds of customer touch points to better understand their target audiences and deliver more relevant messages across multiple channels. I believe more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-10 14:00:00 UTC ]
News tagged with:
#making sense
#marketing ecosystem
#marketing strategy
#innovative methods
#reach audiences
#digital content
Springer Nature has said the current Plan S requirement for publishers to commit to 'flip' hybrid journals to Open Access is "unnecessary, and...unacceptable for us and for many other publishers." Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#springer nature
#open access
Michael B. Jordan’s Outlier Society and Warner Bros. have acquired the film rights to the epic fantasy novel “Black Leopard, Red Wolf” by Marlon James. The first novel of the Dark Star trilogy, “Black Leopard, Red Wolf” is based on African mythology. Set in a world of competing kingdoms and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marlon james
#black leopard
#red wolf
#warner bros
#film rights
#epic fantasy
Lime Pictures, the TV production company behind Hollyoaks and the Netflix children’s hit Free Rein, is to adapt James Nicol’s ‘The Apprentice Witch’ trilogy. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lime pictures
FX announced a series order for the new drama “Y” — a television adaptation of the graphic novel “Y: The Last Man” — at the Television Critics Assn. presentation in Pasadena on Monday. Written by Brian K. Vaughan and Pia Guerra, “Y: The Last Man” is set in a post-apocalyptic world where all men... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#series order
#television adaptation
#post-apocalyptic world
After the recent reorganization of Crown that Penguin Random House unveiled, the company has made some additional changes and promotions in the unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent reorganization
Delia Owens's 'Where the Crawdads Sing' keeps seeing dividends thanks to a bump from Reese Witherspoon, whose film adaptation of the novel was announced last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crawdads sing
#film adaptation
#delia owens
#reese witherspoon
Citing erosion at brick-and-mortar stores, LifeWay Christian Resources president Thom Rainer announced that several LifeWay storefronts will close as the chain transitions toward digital sales channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brick-and-mortar stores
#digital channels
Despite concentration of publishers in London, only 11% of respondents identified as BAME – significantly lower than average of 40% in the cityA major survey of the UK’s publishing workforce has found that “significant progress” still needs to be made on both the numbers of black, Asian and... Continue reading at The Guardian
[ The Guardian | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk industry
#significantly lower
#improve racial
#regional diversity
#significant progress
#south east
The children's book The Kuia and the Spider is a Kiwi classic, as cherished as The Hungry Caterpillar and Hairy Maclary, and will soon transform from the page to the stage. Continue reading at Stuff
[ Stuff | 2019-01-11 00:00:00 UTC ]
More news stories like this |
It is the dawn of 2019, and the week’s exhibitions offer an opportunity to revel in the mythological or unload your sins. From painting to K-pop to the female body rendered as doll, here are nine exhibitions and events to check out in the coming week. Trenton Doyle Hancock, “An Ingenue’s Hues and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming week
Ladies and gentlemen, start your weeping. “The Notebook,” Nicholas Sparks’ beloved romance novel, is getting a Broadway adaptation, with music and lyrics by singer-songwriter Ingrid Michaelson. The artist announced the news while serving as a guest co-host opposite Hoda Kotb on NBC’s “Today”... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#musical adaptation
#nicholas sparks
#broadway adaptation
The Civil Society of French Language Editors (SCELF) and the Institut Français have teamed up to create a new event, 'Shoot the Book! Rendez-Vous', billed as "the first international meetings corner between publishing and audiovisual in Cannes". Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#institut franais
At the Guadalajara International Book Fair, Anagrama director Jorge Herralde spoke as both a champion of Latin American work and a survivor in publishing. The post Jorge Herralde of Spain’s Anagrama on Latin America and Being Adaptable appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jorge herralde
#latin america
The Forestry Commission has launched a competition to “diversify” nature writing, as part of its 2019 centenary celebrations, with two paid writing residencies up for grabs. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nature writing
The Tattooist of Auschwitz claims its fifth Weekly E-Book Ranking number one, not as a plucky upstart, but from a position of strength. Continue reading at The Bookseller
[ The Bookseller | 2018-12-10 00:00:00 UTC ]
More news stories like this |
Netflix will create an original animated series of Roald Dahl stories including Charlie and the Chocolate Factory, Matilda, The BFG and The Twits. Continue reading at The Bookseller
[ The Bookseller | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chocolate factory
The U.S. publishing house is scrambling to erase $120 million in losses last year; its international arm could offer lessons in cost-savings. The post In a shift, Conde Nast integrates more of US and international arm appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international arm
The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv adaptation
#sky atlantic
#19th november
With new technology, reselling books on Amazon has become profitable for those willing to trawl thrift stores, library sales, and used bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library sales
Astrophysicist Mirjana Pović and the Association of Hungarian Women in Science have won the first ever Nature Research Awards, for Inspiring Science and for Innovating Science respectively. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
More news stories like this |