Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
News tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs

Other Publishing stories related to: 'Ad Blocking is Eating Up More than $20 Billion in Global Revenues'

Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #general mills #hunger games

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek

[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing partners

Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-06-13 00:00:00 UTC ]
More news stories like this |

Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #publisher sites #ad exchange

The Internot: Billions of people choose not to go online

Google, Facebook and other tech giants are investing in ways to bring Internet access to those far flung parts of the world which are still offline. Creative methods include using balloons, satellites, drones and lasers. Despite this concerted effort, an estimated 4 billion people still don't... Continue reading at Betanews

[ Betanews | 2014-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech giants #concerted effort

Global Book Market Snapshots: France and Germany

In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights sales

Are Global Publishers Still Suspicious of Africa?

Kenya's Kwani? expresses frustration at the reluctance of publishers from the "global north" to deal rights for co-editions or ebooks to publishers from Africa. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishers

Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

Bloomsbury takes global sales in-house

Bloomsbury is taking its international sales in-house for the first time, after 15 years of... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this |

BEA 2014: Lidia Bastianich on Commonsense Cooking, Food Memories, and Eating Well

In an interview with food critic Adam Platt, Lidia Bastianich discussed her favorite meals and offered encouragement to novice cooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #novice cooks

Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #emerging technology #media industry #digital publishing

The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
More news stories like this |

BEA 2014: APAC Celebrates 20 Years

The 20th Audio Publishers Association Conference kicked off with a "State of the Union" address from APA President Michelle Lee Cobb at the Javits Center in New York City on Wednesday morning. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #javits center #wednesday morning

Global subscription deal for S&S

Simon & Schuster has partnered with Oyster and Scribd to offer subscriptions to its backlist... Continue reading at The Bookseller

[ The Bookseller | 2014-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Job Moves: May 20, 2014

Jill Freshney has been promoted to the newly-created position of senior executive managing editor, Macmillan Children’s Publishing Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly-created position #macmillan children

Government: 'no scope to change 20% VAT rate on ebooks'

There is “no scope” to change the 20% VAT rate on ebooks, the UK government said... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government

Global Cartoonists Convene at TCAF

Cartoonists from 21 countries and about 20,000 graphic novel fans attended the Toronto Comic Arts Festival and its satellite events last weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this |

French book publishers risk being lost in translation without global reach

France's literary market has great potential, yet big firms remain reluctant to learn the language of international rights tradingSix thousand languages are spoken worldwide, but few have a market for books. French is the fifth-largest language pool, coming after Chinese, English, Spanish and... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary market #global reach #great potential #gained access