Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
News tagged with:
#print magazine
#includes data
#ad spending
#demographic change
Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book buyers
#germany show
#potential readers
MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
In 2018, publishers are cautiously optimistic in a manga market with steady sales in print and digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#golden age
#cautiously optimistic
#manga market
#steady sales
The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad policy
#paid media
#news publishers
Even when they’re central to the story, women over 40 are getting pushed to one side when it’s time to design the book jacketHere’s a challenge for you: find a book jacket that features an image of a woman over 40. My own hunt – as yet unsuccessful – was prompted by the actor and novelist... Continue reading at The Guardian
[ The Guardian | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book covers
#book jacket
#alison flood
#publisher head
Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers including
#post publishers
#usa today
#readers turn
#mobile ads
For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#powerful tool
Which Bay Area companies caught the eyes of VCs last year? In the most recent issue of the San Francisco Business Times we published our annual ranking of the Greater Bay Area’s 100 largest venture capital recipients, based on total disclosed funding in 2017 as reported by Thomson... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual ranking
#thomson reuters
Recent controversies surrounding books by Sally Kohn and Amy Chozick have revealed a system that makes it hard to authenticate the claims of authorsRecent weeks have seen a flurry of conversation about factchecking in the publishing industry. Two high-profile authors have had their work’s... Continue reading at The Guardian
[ The Guardian | 2018-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amy chozick
#publishing industry
#high-profile authors
#publishing process
#complete fiction
Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
#finding success
Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#vox media
#nbc universal
Revenue from the more than 1,200 publishers who report sales to the AAP increased 0.4% in 2017 over 2016, rising from $14.65 billion in 2016 to $14.70 billion last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#downloadable audio
The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
More news stories like this |
Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ceo appeared
#policy change
#make sense
Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad-tech companies
#media companies
A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#trade publishers
Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joanna coles
#digital age
#hearst magazine
Unit sales of traditionally published ebooks fell 10% in 2017, compared to 2016, according to figures released by PubTrack Digital, part of the NPD book group. The service tracks sales from roughly 450 publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#figures released
#pubtrack digital